The marketing field has dramatically changed these past years. Developing technologies, new tools, and evolving media have created innovative trends that companies have to use to keep up with the customers. All marketing campaigns now rely almost exclusively on digital channels.
Ability to view cost per lead and cost per acquisition of marketing campaigns
This module depends on several addons:
- Invoicing (account)
- CRM (crm)
- Sales (sale)
- Social Marketing (social)
- In the social marketing module, click on the "campaign" button to select the needed campaign
- The user can either view or add additional costs to the campaign
Select the "Billed Amount" button to be redirected to the list of bills page
to view the sum of all bills in the selected campaign.
Where the Billed amount is the sum of all amounts in the bills created.
The user can check the two costs added:
The cost per Lead
It is equal to Billed Amount divided by Leads Count.
The cost per acquisition.
It is equal to Billed Amount divided by number of Quotations.