Smart detection via a 30-second heartbeat system. When a customer leaves the cart page without purchasing, the module detects inactivity and automatically marks the cart as abandoned after a configurable threshold.

Escalating email sequences bring customers back. Up to 3 professional HTML emails with increasing urgency, each containing a secure one-click link back to their cart.

Guest cart recovery captures the customer's email during checkout — even if they never log in. No sale is lost just because a customer didn't create an account.

Full analytics with pivot tables and graphs. Track recovery rates, revenue recovered, email performance, and trends over time to optimize your strategy.

Admin Dashboard — Abandoned Cart List

The main Abandoned Carts list view shows every tracked cart with status badges, cart value, item count, number of emails sent, and whether the recovery link was clicked. Color-coded decorations highlight abandoned, email-sent, recovered, and expired carts at a glance. Bulk actions let you send reminders or resolve multiple carts at once.

Professional Email Templates

Three responsive HTML email templates with escalating urgency: a purple friendly nudge, a green gentle follow-up, and a red final notice. Each email includes the cart total and a prominent one-click recovery button. Templates use Jinja rendering for dynamic content and support partner language detection.

Settings Panel

All configuration lives in Website > Configuration > Settings under the Abandoned Cart Recovery section. Toggle the module on/off, set the abandonment threshold, configure email delays and intervals, enable guest recovery, and set recovery link validity — all from one clean settings panel.

Analytics Dashboard

The Cart Analytics dashboard provides pivot tables and graphs to analyze abandonment trends, recovery rates, and revenue recovered. Filter by state, group by customer or website, and track performance over weekly or monthly intervals to optimize your recovery strategy.

Dependencies:

• base
• web
• website
• website_sale
• product
• sale
• mail

Compatibility:

• Odoo 18.0 Community Edition
• Odoo 18.0 Enterprise Edition
• Bootstrap 5 compatible
• Works with all standard themes

Automation:

• Scan & mark abandoned carts — every 5 min
• Send recovery emails — every 10 min
• Check recovered carts — every 1 hour

API Endpoints:

• /cart/current_order — Session cart lookup (JSON-RPC)
• /cart/activity — Heartbeat (JSON-RPC, 40 req/min)
• /cart/capture_email — Guest email capture (5 req/5 min)
• /cart/recover/<token> — One-click cart recovery
• /cart/unsubscribe/<token> — One-click email opt-out

File Structure:

ecommerce_abandoned_cart/
├── controllers/
│   └── main.py               # 5 JSON/HTTP endpoints
├── data/
│   ├── cron_data.xml          # 3 automated crons
│   ├── default_config.xml     # 14 default settings
│   └── mail_template_data.xml # 3 email templates
├── models/
│   ├── abandoned_cart.py      # Core model
│   ├── res_config_settings.py # Settings panel
│   └── sale_order.py          # Cart activity + conversion
├── security/
│   ├── abandoned_cart_security.xml  # Groups & rules
│   └── ir.model.access.csv    # ACL permissions
├── static/
│   ├── description/
│   │   ├── icon.png
│   │   ├── index.html
│   │   ├── admin_dashboard.png
│   │   ├── email_templates.png
│   │   ├── settings_page.png
│   │   └── analytics_dashboard.png
│   └── src/
│       ├── css/
│       │   └── abandoned_cart.css
│       └── js/
│           ├── cart_activity_tracker.js
│           └── email_capture.js
├── views/
│   ├── abandoned_cart_views.xml  # Tree/form/search
│   ├── dashboard_views.xml       # Pivot/graph
│   ├── recovery_page_template.xml
│   ── res_config_settings_view.xml
├── wizards/
│   ├── abandoned_cart_bulk_action_wizard.py
│   └── abandoned_cart_bulk_action_wizard_views.xml
├── __init__.py
├── __manifest__.py
├── hooks.py                      # Clean uninstall
├── LICENSE
└── README.md

Step 1 — Customer adds items to cart

A JavaScript widget sends a heartbeat every 30 seconds while the customer is on the cart page. The cart value and item count are tracked automatically.

Step 2 — Customer leaves without purchasing

When the heartbeat stops and the inactivity threshold is exceeded (default: 10 minutes), the cart is automatically marked as abandoned.

Step 3 — Recovery email is sent

A professional HTML email with a direct link back to their cart is sent automatically. Up to 3 reminders at increasing urgency if the customer doesn't return.

Step 4 — Customer clicks and completes purchase

The one-click recovery link takes them back to their cart. When the order is confirmed, the cart is automatically marked as converted. Revenue recovered!

Emails are sent immediately by the module's own cron

Recovery reminders are sent directly by the module's "Abandoned Cart: Send Recovery Emails" scheduled action (every 10 minutes), the moment a cart becomes eligible. Delivery is therefore driven by your configured timing — not by Odoo's generic hourly mail queue — so a reminder goes out as soon as the abandonment threshold + email delay has elapsed.

What drives delivery timing?

Three values, all set in Website > Configuration > Settings: the Abandonment Threshold (minutes of inactivity before a cart is marked abandoned, default 10), the Email Delay (minutes to wait before the first email, default 10), and the Email Interval (hours between subsequent emails, default 24). A cart typically receives its first reminder about 20–35 minutes after it is abandoned.

"Emails Sent" counts when the email is created

On a cart, Emails Sent and Last Email Sent On are recorded when the send is triggered; the delivery is then confirmed by your outgoing mail server. If a customer says "I never received the email", verify with the SMTP server or the recipient's spam folder, not just the cart counter.

Checklist when an email doesn't arrive

• Is an outgoing mail server configured (Settings > General > Discuss > Outgoing Mail Servers) with valid credentials?
• Check the recipient's Inbox and Spam — mail from datacenter IPs is often filtered.
• Inspect the delivery state: Settings > Technical > Email > Outgoing Mail. State exception means delivery failed and the reason is stored on the record.
• Verify the module crons are active: Settings > Technical > Scheduled Actions — "Abandoned Cart: Scan and Mark Abandoned" (every 5 min) and "Abandoned Cart: Send Recovery Emails" (every 10 min).
• Confirm the cart is not marked sequence finished (max emails reached) or expired — eligible carts stop receiving emails.