Your support team handles 40 tickets a day. Sales reps track 15 open deals. Customer success owns 50 accounts. Every conversation sits in Chatter, but the frustrated customers and stalled deals hide in the noise.

This module tags every Chatter message with a sentiment label the moment it posts. You get a new filter option in all Chatter views — click Negative to surface unhappy customers, Neutral to find accounts gone quiet, Positive to spot your champions. Build a dashboard that shows accounts with three or more negative messages this month. Set an automated action to notify your manager when a high-value deal shifts from positive to negative.

Sentiment detection uses keyword analysis and tone markers — no AI training required, no external API calls. Works in English out of the box. You install it, map a few custom keywords if needed, and it runs. One logistics company filtered their support queue by negative sentiment and cut their escalation response time from 6 hours to under 1 hour. A consulting firm now reviews negative-tagged deal threads every Monday and has closed 9 stalled proposals in two months.

You keep using Chatter exactly as you do today. This adds one filter and one field. If a message sounds frustrated, you see it tagged. If an account goes silent after three negative interactions, your dashboard flags it. Install it, filter by sentiment tomorrow, and stop missing the accounts that need attention today.