| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
Discuss (mail)
|
| Lines of code | 56 |
| Technical Name |
fpg_email_headers |
| License | LGPL-3 |
| Versions | 16.0 17.0 18.0 |
Email Headers
Insert headers in Outgoing emails.
Why this?
By using headers strategically, businesses can create a more personalized and efficient experience for customers while keeping track of important data on the backend. Often uses are:
- Tracking and Analytics: Businesses and marketers add custom headers to track email engagement metrics like opens, clicks, and conversions. These headers might include unique IDs or campaign tags to link back to specific campaigns, user actions, or customer segments.
- Spam Prevention and Authentication: Custom headers are sometimes used to indicate authenticity. For example, headers like DKIM-Signature, SPF, and DMARC are essential for proving that an email is coming from a trusted source, helping it bypass spam filters.
- Message Priority and Routing: In some environments, custom headers can set the priority level of the email or specify rules for internal routing. For instance, an email could include a custom header indicating that it should be directed to a specific department or user group in a corporate environment.
- Custom Metadata for Processing: Developers may add custom headers to carry additional data that can assist in backend processing. For instance, a custom header might contain order numbers or user IDs that help systems parse and route responses efficiently.
- A/B Testing and Experimentation: Marketers often use custom headers to differentiate between variations in A/B testing, enabling them to measure which subject lines, content styles, or call-to-action buttons perform best.
- Enhanced User Experience: Custom headers can improve the user experience by ensuring that automated responses, transactional emails, and newsletters are tailored, prioritized, and properly tracked based on user actions.
Postmark example:
Separate streams to protect transactional and broadcast messages. https://postmarkapp.com/message-streams
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Copy the header from the Postmark stream configuration section.
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Paste it on the Outgoing Mail Server in Odoo.
Note: The Mail Headers field allows multiple entries, one per line.
- Do the same for other streams and outgoing mail servers.
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