GA4 eCommerce Tracking for Odoo
Track every step of your customer's shopping journey with Google Analytics 4 eCommerce events. Configure Measurement IDs, enhanced conversions, consent mode, and first-party mode from Website Settings - no coding required.
Features
GA4 Standard eCommerce Events
Automatically fires view_item, add_to_cart, remove_from_cart, begin_checkout, purchase, and refund events with full product payloads. Each event includes item_id, item_name, price, quantity, and category data matching GA4 schema requirements.
Per-Website Measurement ID
Configure a unique GA4 Measurement ID per website in multi-tenant Odoo setups. Each website tracks independently with its own settings, consent rules, and event configuration.
Enhanced Conversions
Hash and send user_data (email, phone) with purchase events for better conversion attribution. Uses SHA-256 hashing server-side before sending to Google - no raw PII leaves your server.
Cookie Consent Integration
Works with oe_google_consent_mode for ad_storage and analytics_storage consent signals. Visitors can opt in or out of tracking. Consent revocation is respected immediately.
First-Party Mode
Configure a custom tag-serving URL for Google First-party Mode. Keep analytics data flowing through your own domain for improved data accuracy and ad measurement resilience.
Debug View & Tracking Logs
Enable debug mode to validate events in GA4 DebugView. Internal tracking logs capture full JSON payloads for every event, giving you complete audit trail and troubleshooting capability.
See It in Action
Global Language Support (20+)
Available in 20+ languages: es_ES, fr_FR, it_IT, pt_BR, nl_NL, da_DK, de_DE, pl_PL, ar_001, zh_CN, ru_RU, ja_JP, tr_TR, id_ID, th_TH, vi_VN, ko_KR, pt_PT, sv_SE, cs_CZ.
Premium Support & 90-Day Warranty
90 days of free technical support and bug fixes included with your purchase.
Contact SupportBuilt by Odoo Engineering
| Availability |
Odoo Online
Odoo.sh
On Premise
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| Odoo Apps Dependencies |
•
Discuss (mail)
• Website (website) • eCommerce (website_sale) • Invoicing (account) |
| Lines of code | 628 |
| Technical Name |
oe_ga4_ecommerce |
| License | OPL-1 |
| Website | https://odooengineering.com |
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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