Odoo Google Analytics 4 eCommerce Tracking

by
Odoo

115.61

v 16.0 Third Party 143
Live Preview
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 2408
Technical Name website_sale_google_analytics_4
LicenseOPL-1
Websitehttps://garazd.biz/shop
Versions 17.0 13.0 12.0 14.0 16.0 15.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 2408
Technical Name website_sale_google_analytics_4
LicenseOPL-1
Websitehttps://garazd.biz/shop
Versions 17.0 13.0 12.0 14.0 16.0 15.0
Offer with a limited time of validity! Get the app at a special price
 110.00     106.00 EUR
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Optimize your online store's performance with Odoo Google Analytics 4 eCommerce Tracking. Track and analyze customer behavior to improve conversions and sales

Description

What is Google Analytics 4, it is an analytics system that collects tracking events data about customer actions on your website and provides you with useful dashboards and reports to analyze your marketing results.

Odoo Google Analytics 4 app allows you to get tracking data analysis and insights to improve your website, provides you with website KPI measurement to make a conversion optimization. GA4 helps you visualize the behavior of visitors on your Odoo website, their journey through the web pages, and the actions they perform.

Implementation

The app implements tracking of recommended events for online sales that include the following actions:

  • lead generating - when a customer has submitted a form, e.g. on the Contact Us webpage;
  • signing in - when a customer has registered on the Odoo website;
  • logging in - when a customer has logged in to his account on portal;
  • product searching - when a customer searching products in the online catalog;
  • product viewing both in the product list and on the product page;
  • adding product to the wishlist;
  • cart monitoring - when a customer adds a product to the cart from the product page, product list or from the wishlist;
  • initiating of the checkout process;
  • filling shipping and payment data;
  • making purchase - when a customer complete the checkout process on the confirmation page.

The Odoo Google Analytics 4 eCommerce tracking solution provides enhanced functionality and completely new tracking logic, in comparison with the standard Odoo Google Analytics 4 implementation, which was released in version 15.0 Odoo.

The scheme of events tracking is the following:

Website
Odoo Backend
Google Analytics 4
The app tracks a user viewing of some webpage or performing by him some action.
The solution catches the tracking event, fulfill it with product and user data, logs the event to Odoo, if the internal logging is activated.
Then sends the enhanced tracking data about the event to Google Analytics 4.

Advantages of Odoo Google Analytics 4 eCommerce tracking

The User-ID feature

Allows to set an impersonal unique identifier for portal users (website customers) and send it to GA4.

Multiple measurement codes

One of the main features of this app is supporting of multiple tracker adding, so you can activate and configure several GA4 Measurement ID for each Odoo website in your system.

Internal Logging

This feature provides internal logging of the customer tracking events, thereby this data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.

Enhanced tracking data

In addition to the above features, tracking data contains all required and most of the optional event parameters to get a complete picture of conversion tracking.

Using one of our tracking solutions, you get a professional tool to analyze your website activity and promote your products on Google. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by the Odoo Google Data Import Feeds app.

The solution includes the Odoo Google Consent Mode.
Benefits
Multiple Pixels

Connect the necessary number of pixels for each Odoo website

Internal Logging

Log tracking events of website visitors in Odoo

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 16.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Default GA Tracking
Configuration
Adding a tracking service

Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Google Analytics 4 events tracking - add a tracking service in 16.0
  • Specify a website (if you have a multi-website environment).
  • Select the service type "Google Analytics 4".
  • Fill in your GA4 MEASUREMENT ID.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Odoo Google Analytics 4 tracking - internal logging in 16.0
User-ID

You can send a unique identifier of a portal user to Google with website tracking events. The user ID is a randomly generated code in Odoo that does not contain any personal data about the website visitor.

On the Google Analytics side, this identifier helps to analyze a visitor behavior on your website across different sessions and on different devices used by the user. GA4 User-ID helps to consolidate tracking data for cross-platform analysis.

Found out more about the User-ID feature by this link: https://support.google.com/analytics/answer/9213390.

To add "User-ID" to GA4 events tracking data, open the "Advanced Matching" tab and activate the "External ID" option.

Odoo Google Analytics 4 tracking data with User-ID in 16.0
Testing and the Debug Mode
Debug Mode

To test and debug your integration with Google Analytics 4, activate the "Debug Mode" in the GA4 tracking service.

Odoo Google Analytics 4 events tracking - activate the Debug Mode 16.0

Then open Google Analytics 4 and go to "Admin" menu, choose your GA4 property and select the "DebugView" report.

All tracking events from your website will be displayed in this view in near real-time.

Odoo Google Analytics 4 events tracking monitoring with GA4 DebugView report for 16.0
Testing Particularities

As the GA4 gtag script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the gtag.js script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Google Analytics 4 script.
Monitoring events tracking
Monitor your website tracking on the Google Analytics 4 dashboard to get analytics and get informed about performance and issues.
Odoo Google Analytics 4 tracking events monitoring for 16.0
Contact Us
Support, customizations, and development
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 15,000 app downloads and purchases
Our apps in the TOP 15 on Odoo Apps
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Version: 16.0.2.4.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 16.0.2.4.0 2024-07-17
    • Add compatibility for enhanced conversions.
    • Improve an user data processing.
  • 16.0.2.3.1 2024-04-04
    • Improve the Google consent calls for different Google Tags.
  • 16.0.2.3.0 2024-04-02
    • Implement Google Consent Mode compatibility.
    • Add a compatibility for Google Tag scripts.
  • 16.0.2.2.1 2024-02-24
    • Improve getting product data from the product list.
  • 16.0.2.2.0 2024-02-10
    • Implement integration with the standard Odoo Cookies Bar.
    • Implement the Google cookie consent management.
  • 16.0.2.1.2 2024-02-10
    • Improve the GA4 identifier generation.
    • Fix inheritance for the "get_data_for_purchase" method.
  • 16.0.2.1.1 2023-12-22
    • Add README.rst.
    • Fix linter warnings.
  • 16.0.2.1.0 2023-11-15
    • Remove the field "GA4 Lead Value" and start using the base field "Lead Value".
  • 16.0.2.0.0 2023-07-27
    • Implement a new generation of website tracking logic.
  • 16.0.1.2.0 2023-04-07
    • Improve the GA4 param "price" for product prices with discounts
  • 16.0.1.1.1 2023-02-03
    • Fix the GA4 event parameter.
  • 16.0.1.1.0 2023-01-14
    • Improve firing logic of the events "begin_checkout", "add_shipping_info", "add_payment_info".
  • 16.0.1.0.0 2022-11-11
    • Migration from 15.0.
Odoo Proprietary License v1.0

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modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

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LGPL, MIT, or proprietary licenses similar to this one).

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or modified copies of the Software.

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Version for 13.0 CE
by
Yury
on 3/2/23, 7:58 AM Author

The module "Odoo Google Analytics 4 eCommerce Tracking"  for the Odoo version 13.0 is available now: https://apps.odoo.com/apps/modules/13.0/website_sale_google_analytics_4/


Version 13 community
by
Odoo Sydemcorp
on 2/27/23, 9:26 AM
Good morning, I would like to know if you have this module for version 13 community


Re: Version 13 community
by
Yury
on 2/27/23, 10:09 AM Author

Hello.

Thank you for your interest in our modules!

We can migrate this Google Analytics 4 module to the Odoo version 13.0 CE. It will take a few days.

Please contact us by e-mail support@garazd.biz and we will discuss the exact date.

Have a nice day!


Best regards, Yurii Razumovskyi.

Company "Garazd Creation"

https://garazd.biz


Question about data reporting
by
Paun Emil Florin
on 2/6/23, 8:57 AM

Does this module properly report all e-commerce data?


1. Transactions,
Example: 10 purchases
2. Transaction id,
Example: 123567
3. Value,
Example: 100
4. Currency,
Example: USD
5. Items viewed
Example: product X was viewed 100 times
6. Items added to cart:
Example: Product X has been added to the cart 25 times.
7. Items purchased
Example: product X was bought 10 times.
8. Revenue item
Example: Product X brought in $1000 in revenue.


And so on ?

Re: Question about data reporting
by
Yury
on 2/7/23, 6:41 AM Author

Hi, Paun Emil Florin

Thank you for your question!

Our Odoo Google Analytics 4 solution tracks the following eCommerce events:

"view_item_list", "view_item", "search", "add_to_cart", "begin_checkout", "add_shipping_info", "add_payment_info", "purchase".



The solution sends these data to GA4 and you can analyze it there in reports and dashboards. If you ask about logging these events in Odoo, this module does not log them. It only sends the necessary data to Google Analytics 4.

Please let me know if you need additional information.


Best regards, Yurii Razumovskyi.

Company "Garazd Creation"

https://garazd.biz

+38 (050) 4071107