| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 2326 |
| Technical Name |
website_sale_google_analytics_4 |
| License | OPL-1 |
| Website | https://garazd.biz/shop |
| Versions | 17.0 14.0 15.0 13.0 16.0 12.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 2326 |
| Technical Name |
website_sale_google_analytics_4 |
| License | OPL-1 |
| Website | https://garazd.biz/shop |
| Versions | 17.0 14.0 15.0 13.0 16.0 12.0 |
- Community
- Enterprise
Optimize your online store's performance with Odoo Google Analytics 4 eCommerce Tracking. Track and analyze customer behavior to improve conversions and sales
What is Google Analytics 4, it is an analytics system that collects tracking events data about customer actions on your website and provides you with useful dashboards and reports to analyze your marketing results.
Odoo Google Analytics 4 app allows you to get tracking data analysis and insights to improve your website, provides you with website KPI measurement to make a conversion optimization. GA4 helps you visualize the behavior of visitors on your Odoo website, their journey through the web pages, and the actions they perform.
Implementation
The app implements tracking of recommended events for online sales that include the following actions:
- lead generating - when a customer has submitted a form, e.g. on the Contact Us webpage;
- signing in - when a customer has registered on the Odoo website;
- logging in - when a customer has logged in to his account on portal;
- product searching - when a customer searching products in the online catalog;
- product viewing both in the product list and on the product page;
- adding product to the wishlist;
- cart monitoring - when a customer adds a product to the cart from the product page, product list or from the wishlist;
- initiating of the checkout process;
- filling shipping and payment data;
- making purchase - when a customer complete the checkout process on the confirmation page.
The Odoo Google Analytics 4 eCommerce tracking solution provides enhanced functionality and completely new tracking logic, in comparison with the standard Odoo Google Analytics 4 implementation, which was released in version 15.0 Odoo.
The scheme of events tracking is the following:
Advantages of Odoo Google Analytics 4 eCommerce tracking
Allows to set an impersonal unique identifier for portal users (website customers) and send it to GA4.
One of the main features of this app is supporting of multiple tracker adding, so you can activate and configure several GA4 Measurement ID for each Odoo website in your system.
This feature provides internal logging of the customer tracking events, thereby this data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.
In addition to the above features, tracking data contains all required and most of the optional event parameters to get a complete picture of conversion tracking.
Using one of our tracking solutions, you get a professional tool to analyze your website activity and promote your products on Google. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by the Odoo Google Data Import Feeds app.
Connect the necessary number of pixels for each Odoo website
Log tracking events of website visitors in Odoo
Free 30 days support and 180 days bug-fixing
Demo & Test. Click on the "Live Preview" button
The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type "Google Analytics 4".
- Fill in your GA4 MEASUREMENT ID.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
You can send a unique identifier of a portal user to Google with website tracking events. The user ID is a randomly generated code in Odoo that does not contain any personal data about the website visitor.
On the Google Analytics side, this identifier helps to analyze a visitor behavior on your website across different sessions and on different devices used by the user. GA4 User-ID helps to consolidate tracking data for cross-platform analysis.
Found out more about the User-ID feature by this link: https://support.google.com/analytics/answer/9213390.
To add "User-ID" to GA4 events tracking data, open the "Advanced Matching" tab and activate the "External ID" option.
To test and debug your integration with Google Analytics 4, activate the "Debug Mode" in the GA4 tracking service.
Then open Google Analytics 4 and go to "Admin" menu, choose your GA4 property and select the "DebugView" report.
All tracking events from your website will be displayed in this view in near real-time.
As the GA4 gtag script does not have to send tracking data about a website activity of internal users, there are several testing tips:
- You will not see the gtag.js script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system or use the incognito mode or other browser to test Google Analytics 4 script.
-
16.0.2.3.1 2024-04-04
- Improve the Google consent calls for different Google Tags.
-
16.0.2.3.0 2024-04-02
- Implement Google Consent Mode compatibility.
- Add a compatibility for Google Tag scripts.
-
16.0.2.2.1 2024-02-24
- Improve getting product data from the product list.
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16.0.2.2.0 2024-02-10
- Implement integration with the standard Odoo Cookies Bar.
- Implement the Google cookie consent management.
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16.0.2.1.2 2024-02-10
- Improve the GA4 identifier generation.
- Fix inheritance for the "get_data_for_purchase" method.
-
16.0.2.1.1 2023-12-22
- Add README.rst.
- Fix linter warnings.
-
16.0.2.1.0 2023-11-15
- Remove the field "GA4 Lead Value" and start using the base field "Lead Value".
-
16.0.2.0.0 2023-07-27
- Implement a new generation of website tracking logic.
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16.0.1.2.0 2023-04-07
- Improve the GA4 param "price" for product prices with discounts
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16.0.1.1.1 2023-02-03
- Fix the GA4 event parameter.
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16.0.1.1.0 2023-01-14
- Improve firing logic of the events "begin_checkout", "add_shipping_info", "add_payment_info".
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16.0.1.0.0 2022-11-11
- Migration from 15.0.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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Version for 13.0 CE
The module "Odoo Google Analytics 4 eCommerce Tracking" for the Odoo version 13.0 is available now: https://apps.odoo.com/apps/modules/13.0/website_sale_google_analytics_4/
Version 13 community
Re: Version 13 community
Hello.
Thank you for your interest in our modules!
We can migrate this Google Analytics 4 module to the Odoo version 13.0 CE. It will take a few days.
Please contact us by e-mail support@garazd.biz and we will discuss the exact date.
Have a nice day!
Best regards, Yurii Razumovskyi.
Company "Garazd Creation"
https://garazd.biz
Question about data reporting
Does this module properly report all e-commerce data?
1. Transactions,
Example: 10 purchases
2. Transaction id,
Example: 123567
3. Value,
Example: 100
4. Currency,
Example: USD
5. Items viewed
Example: product X was viewed 100 times
6. Items added to cart:
Example: Product X has been added to the cart 25 times.
7. Items purchased
Example: product X was bought 10 times.
8. Revenue item
Example: Product X brought in $1000 in revenue.
And so on ?
Re: Question about data reporting
Hi, Paun Emil Florin
Thank you for your question!
Our Odoo Google Analytics 4 solution tracks the following eCommerce events:
"view_item_list", "view_item", "search", "add_to_cart", "begin_checkout", "add_shipping_info", "add_payment_info", "purchase".
The solution sends these data to GA4 and you can analyze it there in reports and dashboards. If you ask about logging these events in Odoo, this module does not log them. It only sends the necessary data to Google Analytics 4.
Please let me know if you need additional information.
Best regards, Yurii Razumovskyi.
Company "Garazd Creation"
https://garazd.biz
+38 (050) 4071107