Odoo Snapchat Pixel Events Tracking
by Garazd Creation https://garazd.biz/shop/odoo-snap-pixel-events-231$ 136.29
Availability |
Odoo Online
Odoo.sh
On Premise
|
Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
Community Apps Dependencies | Show |
Lines of code | 1887 |
Technical Name |
website_sale_snapchat_pixel |
License | OPL-1 |
Website | https://garazd.biz/shop/odoo-snap-pixel-events-231 |
Versions | 17.0 18.0 |
Availability |
Odoo Online
Odoo.sh
On Premise
|
Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
Community Apps Dependencies | Show |
Lines of code | 1887 |
Technical Name |
website_sale_snapchat_pixel |
License | OPL-1 |
Website | https://garazd.biz/shop/odoo-snap-pixel-events-231 |
Versions | 17.0 18.0 |
- Community
- Enterprise
Track your Odoo e-Commerce events to enrich your Snapchat Ads via Snap Pixel SDK
There are several ways to integrate Odoo with Snapchat Business to get tracking data:
- Partner Integrations
- Google Tag Manager
- Snap Pixel
- Snapchat Conversions API
Currently, Snapchat does not provide a ready-made partner integration for Odoo.
Integration of the Snapchat Pixel can be implemented with the Google Tag Manager. This work usually requires professional skills of Google Tag Manager using, and takes time to adjustments and testing.
Snap Pixel or Pixel SDK, this approach is implemented in the current Odoo app. It allows you to start with your Odoo website tracking in a short time and is covered with support and assistance.
Snapchat Conversions API or Conversions API SDK â the server-side integration that uses the Snapchat Marketing API to send tracking data via Conversions API. This type of integration will be provided soon as a server-side tracking solution by our company.
Connect the necessary number of pixels for each Odoo website
Log tracking events of website visitors in Odoo
Free 30 days support and 180 days bug-fixing
Demo & Test. Click on the "Live Preview" button

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
When you are going to use the Advanced Matching and send your website customers' names in the tracking data, specify the order of the first and the last names. As, in some countries, a partner name can start with the first name, and with the last name in others.
Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

- Specify a website (if you have a multi-website environment).
- Select the service type Snapchat Pixel.
- Fill in your Snap Pixel ID in the Key field.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Enabling Automated Matching for Snapchat Pixel events should be done on both sides, in the Snapchat Business Events Manager and in Odoo.
Activate the "Automated matching Enabled" option on the final step when you setup your pixel in Snapchat.

Repeat the related settings in Odoo, you can perform it on the "Advanced Matching" tab of the tracking service.

The Customer Data Source option determines where the solution gets the user data:
- From the website visitor record. In this case, user data can be obtained if the visitor is logged in to the portal.
- From the sales orders that this visitor has made before.
You can easily test the Odoo Snap Pixel integration via the Chrome extension "Snap Pixel Helper".

Download it by this link: https://chrome.google.com/webstore/detail/hnlbfcoodjpconffdbddfglilhkhpdnf
Found out the testing details in our YouTube manual.
As the Snap Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:
- You will not see the Snapchat Pixel script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system or use the incognito mode or other browser to test Pixel script.
Monitor your Odoo website tracking by the Snapchat Pixel Events Manager to get analytics and get informed about performance and issues.

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17.0.1.0.0 2024-09-04
- Init version.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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