Skip to Content
Menu

136.29

v 17.0 Third Party 1
Live Preview
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 1887
Technical Name website_sale_snapchat_pixel
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-snap-pixel-events-231
Versions 17.0 18.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 1887
Technical Name website_sale_snapchat_pixel
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-snap-pixel-events-231
Versions 17.0 18.0
  • Community
  • Enterprise
Enterprise Community

Track your Odoo e-Commerce events to enrich your Snapchat Ads via Snap Pixel SDK

Description

There are several ways to integrate Odoo with Snapchat Business to get tracking data:

  • Partner Integrations
  • Google Tag Manager
  • Snap Pixel
  • Snapchat Conversions API
Partner Integration

Currently, Snapchat does not provide a ready-made partner integration for Odoo.

Google Tag Manager

Integration of the Snapchat Pixel can be implemented with the Google Tag Manager. This work usually requires professional skills of Google Tag Manager using, and takes time to adjustments and testing.

Snap Pixel

Snap Pixel or Pixel SDK, this approach is implemented in the current Odoo app. It allows you to start with your Odoo website tracking in a short time and is covered with support and assistance.

Snapchat Conversions API

Snapchat Conversions API or Conversions API SDK — the server-side integration that uses the Snapchat Marketing API to send tracking data via Conversions API. This type of integration will be provided soon as a server-side tracking solution by our company.

Benefits
Multiple Pixels

Connect the necessary number of pixels for each Odoo website

Internal Logging

Log tracking events of website visitors in Odoo

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 17.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Customer Names

When you are going to use the Advanced Matching and send your website customers' names in the tracking data, specify the order of the first and the last names. As, in some countries, a partner name can start with the first name, and with the last name in others.

Configuration
Adding a tracking service

Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Snap Pixel tracking - add a tracking service in 17.0
  • Specify a website (if you have a multi-website environment).
  • Select the service type Snapchat Pixel.
  • Fill in your Snap Pixel ID in the Key field.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Odoo 17.0 Snapchat Pixel with internal logging
Automated Matching

Enabling Automated Matching for Snapchat Pixel events should be done on both sides, in the Snapchat Business Events Manager and in Odoo.

Activate the "Automated matching Enabled" option on the final step when you setup your pixel in Snapchat.

Enable the Snap Pixel Automated Matching for Odoo 17.0

Repeat the related settings in Odoo, you can perform it on the "Advanced Matching" tab of the tracking service.

Odoo Snapchat Pixel with Automated Matching in 17.0

The Customer Data Source option determines where the solution gets the user data:

  • From the website visitor record. In this case, user data can be obtained if the visitor is logged in to the portal.
  • From the sales orders that this visitor has made before.
Testing
Testing by the Chrome extension

You can easily test the Odoo Snap Pixel integration via the Chrome extension "Snap Pixel Helper".

Snap Pixel Helper for Odoo 17.0

Download it by this link: https://chrome.google.com/webstore/detail/hnlbfcoodjpconffdbddfglilhkhpdnf

Found out the testing details in our YouTube manual.

Testing Particularities

As the Snap Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the Snapchat Pixel script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Pixel script.
Monitoring events tracking

Monitor your Odoo website tracking by the Snapchat Pixel Events Manager to get analytics and get informed about performance and issues.

Odoo Snapchat Pixel Events Manager monitoring for 17.0
Contact Us
Support, customizations, and development
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 20,000 app downloads and purchases
Our apps in the TOP 10 on Odoo Apps
Explore our apps
Watch and subscribe
Version: 17.0.1.0.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 17.0.1.0.0 2024-09-04
    • Init version.
Odoo Proprietary License v1.0

This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.

Please log in to comment on this module

  • The author can leave a single reply to each comment.
  • This section is meant to ask simple questions or leave a rating. Every report of a problem experienced while using the module should be addressed to the author directly (refer to the following point).
  • If you want to start a discussion with the author or have a question related to your purchase, please use the support page.