Terrabit Google Tag Manager
by Terrabit https://www.terrabit.ro , Dorin Hongu https://www.terrabit.ro$ 147.06
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
eCommerce (website_sale)
• Invoicing (account) • Discuss (mail) • Inventory (stock) • Website (website) |
| Community Apps Dependencies | Show |
| Lines of code | 195 |
| Technical Name |
terrabit_google_tag |
| License | OPL-1 |
| Website | https://www.terrabit.ro |
| Versions | 17.0 18.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
eCommerce (website_sale)
• Invoicing (account) • Discuss (mail) • Inventory (stock) • Website (website) |
| Community Apps Dependencies | Show |
| Lines of code | 195 |
| Technical Name |
terrabit_google_tag |
| License | OPL-1 |
| Website | https://www.terrabit.ro |
| Versions | 17.0 18.0 |
Terrabit Google Tag Manager
Terrabit Google Tag Manager
Module for integrating Google Tag Manager (GTM) with the Odoo 18 e-commerce website.
How It Works
The module hooks into Odoo’s native websiteSaleTracking widget by overriding the _trackGA method. Whenever Odoo fires a GA4 event (via gtag), this module intercepts it and also pushes the same event to ``window.dataLayer``, making it available to Google Tag Manager.
This means all standard Odoo 18 e-commerce tracking events are automatically forwarded to GTM — no custom event logic is duplicated.
publicWidget.registry.websiteSaleTracking.include({ _trackGA(type, event, data) { this._super.apply(this, arguments); // keep native gtag call if (type === "event") { this._trackGTM(event, data); // also push to dataLayer } }, });
Configuration
Go to Website → Configuration → Settings and enable Google Tag Manager.
| Field | Description |
|---|---|
| Tracking ID | GTM container ID (e.g. GTM-ABCDEFG) |
| Conversion Code | Google Ads conversion label (e.g. AW-123456789/ABCDEFG) — optional |
The GTM snippet is injected into <head> on every page when a Tracking ID is configured.
Events Forwarded to dataLayer
All events are pushed in the format:
window.dataLayer.push({ event: "<event_name>", ...data });
view_item
Triggered when a product detail page is loaded.
| Parameter | Description |
|---|---|
| currency | Currency code (e.g. RON, EUR) |
| value | Product price |
| items[].item_id | Product variant ID |
| items[].item_name | Product name |
| items[].price | Unit price |
| items[].item_category | Product category |
| items[].item_brand | Product brand |
add_to_cart
Triggered when the user adds a product to the cart.
| Parameter | Description |
|---|---|
| currency | Currency code |
| value | Total value (price × quantity) |
| items[].item_id | Product variant ID |
| items[].item_name | Product name |
| items[].price | Unit price |
| items[].quantity | Selected quantity |
| items[].item_brand | Product brand |
| items[].item_category | Product category |
purchase
Triggered on the order confirmation page after payment is completed.
| Parameter | Description |
|---|---|
| currency | Currency code |
| value | Order total value |
| transaction_id | Order ID |
| shipping | Shipping cost |
| tax | Tax amount |
| items[] | List of ordered products (same fields as add_to_cart) |
Note: If Conversion Code is configured, a conversion event is also sent via gtag() with send_to set to the conversion label.
page_view
Triggered on virtual page views for key checkout steps:
| Virtual Path | Meaning |
|---|---|
| /stats/ecom/product_add_to_cart/<id> | Product added to cart |
| /stats/ecom/customer_checkout | User clicked “Proceed to Checkout” |
| /stats/ecom/customer_signin | Unauthenticated user redirected to login |
| /stats/ecom/customer_signup | User signed up during checkout |
| /stats/ecom/order_checkout | Order confirmed |
| /stats/ecom/order_payment/<method> | Payment method selected |
| /stats/ecom/order_confirmed/<id> | Order confirmed (purchase event also fired) |
Templates
| Template | Description |
|---|---|
| google_tag_manager | Injects GTM <script> into <head> and <noscript> fallback before #wrapwrap |
| confirmation | Injects a div with data-google_conversion_code on the confirmation page (used for the conversion event) |
| product | Injects a hidden <span itemprop="category"> on the product page so the category is available to the tracking widget |
Documentation
- https://developers.google.com/tag-manager/quickstart
- https://developers.google.com/tag-platform/gtagjs/reference/events
- https://developers.google.com/analytics/devguides/collection/ga4/reference/events
Table of contents
Bug Tracker
Bugs are tracked on Terrabit Issues. In case of trouble, please check there if your issue has already been reported.
Do not contact contributors directly about support or help with technical issues.
Credits
Authors
- Terrabit
- Dorin Hongu
Maintainers
Current maintainer:
This module is part of the terrabit-ro/bitshop project on GitHub.
You are welcome to contribute.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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