Odoo OpenAI Ads Conversions API
by Garazd Creation https://garazd.biz/shop/odoo-openai-ads-conversions-api-624$ 285.33
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 2489 |
| Technical Name |
website_sale_openai_capi |
| License | OPL-1 |
| Website | https://garazd.biz/shop/odoo-openai-ads-conversions-api-624 |
| Versions | 18.0 19.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 2489 |
| Technical Name |
website_sale_openai_capi |
| License | OPL-1 |
| Website | https://garazd.biz/shop/odoo-openai-ads-conversions-api-624 |
| Versions | 18.0 19.0 |
Implement OpenAI Ads Manager server-to-server integration with Odoo through the Conversions API
To achieve maximum performance in ChatGPT Ads, standard browser-based tracking is no longer sufficient because ad blockers and privacy modes often hide purchases and conversions. The Odoo OpenAI Ads Conversions API module solves this problem by acting as a reliable extension of eCommerce event tracking. It creates a direct and secure connection between the Odoo server and the OpenAI advertising platform, ensuring that no order is lost.
The solution implements the most effective tracking method — hybrid tracking. The browser-based OpenAI Pixel captures instant actions on the website, while the server-side Conversions API supports it by automatically sending accurate purchase data even if the user closes the page. Configure server synchronization to reliably transmit unique identifiers and protected customer data, including automatic event deduplication, and receive analytics for advertising budget optimization.
Easy-to-install
Integrate in minutes
Community & Enterprise
Compatible with Odoo CE and EE
Support
Free 60 days support and 360 days bug-fixing
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Contact us to get your own test instance
Why choose this module
Key benefits that make this solution reliable, scalable, and easy to use
eCommerce Events
Track visitor actions on the eCommerce website (view products, add to cart, purchase, and more).
Tracking Logs
Creation of internal tracking event logs in Odoo.
Multi-Website Environment
Add a tracking service to each website.
Enhanced Conversions
Provide hashed user data for enhanced conversions.
Complete Tracking
Combine website visitor tracking via the browser and via the API.
Debug Mode
Debug mode support.
How to get Pixel ID
Before adding the JS script to your website, first obtain the Pixel ID. To do this, complete the following steps:
- Sign in to your OpenAI Ads Manager account
- Open the Settings — Conversions menu
- Click Create to add a data source
- On the Data Source tab, open one of the sources and copy the Pixel ID
Activation
After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:
Tracking Service Configuration
Adding a Tracking Service
Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service for your Odoo website:
Firstly, fill in the following fields in the new tracking service:
- Specify a Website (if multiple websites are used)
- Select the service Type as OpenAI
- Paste your Pixel ID into the Key field
Then, specify the type of identifier for the products and which product category is provided to OpenAI Ads Manager:
If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.
Select the desired Category Type: an eCommerce Public Category or an internal Product Category.
The next option is the Lead Value on the Options tab:
It is the monetary value of the Lead Generation event and should be set based on your estimate.
Conversions API Activation
Enable the Internal Logs option:
After that, activate API mode by completing the following steps in the API section:
- Enable the Activate option
- Paste the copied Conversions API key into the Access Token field
Enhanced Conversions
Enhanced conversions help optimize your advertisements by providing OpenAI with additional user data. Open the Advanced Matching tab and click Enable allowed, which enables all available options for this tracking service:
Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration:
Sending Tracking Data
Internal logs provide information about visitor actions on your Odoo website and can be used for further website analysis and monitoring. Click the Logs button at the top of the form:
Enable the State and API Sent Date columns to display a status and the date of event sending through the Conversions API:
The following customer data is sent through the Conversions API as part of the event information:
- OpenAI OppRef (oppref): a unique identifier of a click or advertising redirect from ChatGPT
- User IP Address: the customer's IP address used to determine the geography of the target audience
- User Agent: captures the operating system, browser, and device type of the customer
Scheduled Actions
Events are sent periodically by a scheduled action. By default, it runs every 30 minutes. This interval can be adjusted to your requirements:
To send tracking data manually, select tracking logs from the list or open a log and click on Send Event:
Sensitive Data Cleanup
Because tracking logs contain sensitive data such as IP addresses and user agents, it's possible to configure their cleanup. Go to the website settings and set the cleaning period. The default period is 30 days:
Enable the Unlink Logs After Period option to remove tracking logs older than the specified period completely.
Advanced Settings
The solution includes additional settings available in Developer Mode.
Product Identifier
The solution uses the Product ID field as the unique product identifier. If another value should be used, open the Technical tab and specify a different product field containing the required identifier:
Purchase on Portal
To track purchases on the portal, enable the Track Purchase on Portal option:
Exclude Delivery
The next setting available for tracking services is Exclude Delivery. When this option is enabled, delivery lines from sales orders are not included in tracking data and are not sent through the service:
Exclude Rewards
To exclude reward order lines from tracking data, enable the Exclude Reward option:
Add to Cart
By default, the module tracks the actual addition of a product to the cart. If tracking should occur immediately after clicking the button, without waiting for the product to be actually added to the cart, complete the following steps:
- Open the Website — Configuration — Websites menu
- Open the website on the Enhanced Tracking tab
- Enable the Add to Cart on Click option
Purchase
To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:
If, according to your business logic, an order with the Pending payment status should also be considered a purchase, additionally enable the Track Pending Purchases too option.
Testing
To test the OpenAI Conversions API integration, complete the following steps:
-
01Open your website in another browser and perform an action, for example, add a product to the cart. This creates an internal record in the tracking service event log.
-
02Return to the logs list and send this event by clicking Send event:
After sending, the event status may change to Warning or Error due to missing data or other issues. Open the Technical tab and review detailed information in the API Response field:
If the event status is Sent, it means the transmission from Odoo through the API was successful.
The next step is to verify that the tracking event has been received on the OpenAI side. To do this:
- Sign in to Ads Manager
- Check whether the event sent from Odoo has appeared
- If the event appears, review the Source column (browser/server)
- Event deduplication is performed using the Event ID parameter
Garazd Creation
Team from Ukraine
Our Odoo Apps are solutions to promote products and enhance sales
Expands the capabilities of Odoo and provides the required functionality
Developed by experienced Odoo specialists in collaboration with marketing and SEO experts
years on the market
specialize in customized solutions for Odoo, where we are experts
sales and downloads
made in the Odoo Apps Store
ranks in the TOP-10
popular solutions in Odoo Apps among 60,000 modules
Our Expertise
Official Odoo Partner
Active OCA Member
With Odoo since 2014
Odoo Development Domains
Website Tracking
Track online events of your website visitors to provide accurate tracking data for analytics and advertising services, optimize the website, and drive sales
Data Feeds & Marketplace Integrations
Transfer product data and manage orders from marketplaces with your Odoo. Generate data feeds for integration with marketing and analytics systems
Product Labels
Create labels with your own design through the Odoo UI, without involving designers or developers. Print labels not only for products — quickly and conveniently
eCommerce and SEO
Add new and enhance existing online sales opportunities. Improve your website SEO and attract organic traffic
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- Module version: 18.0.1.0.0
- Copyrights: Module design is reserved. Unauthorized copying or redistribution of the design is prohibited. Copyright © Garazd Creation
Changelog
18.0.1.0.0 2026-05-25
- Migration from 19.0.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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