Odoo Pinterest Tag eCommerce Tracking
by Garazd Creation https://garazd.biz/shop/pinterest-tag-ecommerce-31$ 97.83
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 1781 |
| Technical Name |
website_sale_pinterest_tag |
| License | OPL-1 |
| Website | https://garazd.biz/shop/pinterest-tag-ecommerce-31 |
| Versions | 14.0 15.0 16.0 17.0 18.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 1781 |
| Technical Name |
website_sale_pinterest_tag |
| License | OPL-1 |
| Website | https://garazd.biz/shop/pinterest-tag-ecommerce-31 |
| Versions | 14.0 15.0 16.0 17.0 18.0 |
- Community
- Enterprise
Odoo Pinterest Tag Integration: tracking eCommerce events on the Odoo website to launch Pinterest Ads campaigns and measure conversions and Ads performance
The Pinterest Tag is a script that is added to your Odoo website, and collects tracking events such as web page visits and clicks on some buttons and widgets. The data collected is sent to Pinterest Business to track conversions, measure campaign performance, and optimize your Pinterest ads.
Odoo Pinterest Tag app provides a functionality to track events on the Odoo eCommerce website, supplementing the tracking data with product specifications required by Pinterest Business.
With this module, you can add and configure a Pinterest Pixel (Tag) on your website, collect analytics about website events and provide proper tracking data for Pinterest Ads measurement. These processes are automated, so the Pinterest tag integration will go smoothly and won't require any developer time.
Implementation
Tracking of the following Pinterest events are implemented by this solution:
- PageVisit - tracking of product and product list pages visits;
- Lead - sending a request by the "Contact Us" form;
- Signup - logging in to customer portal;
- Search - searching of products in the online catalog;
- ViewCategory - visiting a product category in your eCommerce catalog;
- AddToCart - adding a product to the cart;
- Checkout - an order confirmation - visiting the final checkout confirmation page.
Advantages of Odoo Pinterest Tag tracking
Just install the module to start tracking events on your Odoo website. You do not need to configure each event tracking manually.
Internal logging is a feature that allows you to register website events directly in Odoo. This data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.
To track cross-device conversions in Pinterest Ads manager, you can activate the Enhanced Match option that will allow sending hashed e-mail of your portal users.
Using one of our tracking solutions, you get a professional tool to analyze your website activity and promote your products on Pinterest. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by the Odoo Pinterest Catalog Product Data Source Feeds app.
Log tracking events of website visitors in Odoo
Watch the video tutorial
Free 30 days support and 180 days bug-fixing
Demo & Test. Click on the "Live Preview" button
The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type "Pinterest Tag".
- Fill in your Pinterest Tag ID.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
You can use the Enhanced Match option with this app, which allows you to add an email address of a portal user to the tracking data sent to Pinterest Business. Before sending via the Pinterest Tag script, the email address will be hashed according to Pinterest requirements. The hashed email address is used on the Pinterest side to match conversions with an existing Pinterest account.
Found out more about the Enhanced Match option by this link: https://help.pinterest.com/en/business/article/enhanced-match.
To add "Email" to Pinterest Tag events tracking data, open the "Advanced Matching" tab and activate the "Email" option.
You can easily test the Odoo Pinterest Tag integration via the Chrome extension "Pinterest Tag Helper".
Download it by this link: https://chrome.google.com/webstore/detail/pinterest-tag-helper/gmlcbajhgoaaegmlbaclmmmhpmfdajmp
Found out the testing details in our YouTube manual.
Since the Pinterest Tag script should not send tracking data about the activity of internal users on the website, there are some tips for testing:
- You will not see the Pinterest Tag script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system or use the incognito mode or other browser to test Tag script.
The functionality of the module may partially or completely not work if you use website theme customizations or have installed custom modules that change standard website pages and views.
Please contact us for more information and advice.
-
18.0.1.1.0 2025-01-14
- Improve the logic to check required user data hashing.
-
18.0.1.0.0 2024-10-11
- Migration from 17.0.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
Please log in to comment on this module