Apointoo Capture

First-party marketing attribution on your CRM leads — consent-aware, entirely inside your Odoo.

What it does

Apointoo Capture remembers how a visitor reached your website — UTM parameters, Google/Meta/Microsoft ad click identifiers (gclid, gbraid, wbraid, fbclid, msclkid and more), referrer, landing page, and a stable first-touch / last-touch marketing channel — and stamps that attribution onto the CRM lead when the visitor submits a form that creates one. Everything is captured first-party and stored in your own database.

It is a capture and wiring adapter, not a form builder. It never creates, renders, or styles a form, a booking flow, or a CRM pipeline — it enriches the ones you already have.

Works standalone, stays local

Attribution is captured, persisted first-party, and written directly onto your own crm.lead records — a Marketing Channel, First-Touch Channel, Google Click ID and the full attribution record on every captured lead. No external service, no account, no configuration required. This version sends no data anywhere.

Planned: Apointoo connection

An optional connection to the Apointoo dashboard (offline conversion upload to Google Ads) is planned for a later version. Settings already accept your site key and server secret, but they activate nothing today: until that feature ships and you explicitly opt in, nothing ever leaves your Odoo.

How it works

• Every lead-creating form is covered — attribution is stamped when the CRM lead is created, so any Website form that creates a lead (Contact Us and custom snippets alike) is covered without per-form setup.
• Consent-aware — reads your site's own cookie consent state (Odoo's built-in cookies bar). Nothing is persisted before the visitor grants optional cookies when a cookies bar is active, an essential-only choice clears everything, and a click ID in the URL is never treated as consent by itself.
• Server-side stamping — the module adds no telemetry endpoints and sends no client-side beacons; the lead is enriched server-side at creation.
• Complements Odoo's UTM tracking — Odoo's native campaign/source/medium fields keep working untouched; this module adds click IDs, channel buckets, first/last touch and durable persistence on top.

Data & privacy

This version transmits nothing to Apointoo or any other external service: attribution lives in a first-party cookie on your visitors' browsers and in your own Odoo database. When the optional dashboard connection ships in a future version, it will be off by default, clearly documented here and in Settings, and will transmit contact, attribution and consent data only after you enter credentials and enable it. Apointoo's privacy policy is available at apointoo.com/en/privacy.

What it is not

No form builder, no booking calendar, no CRM replacement, no lead inbox, no consent banner (it reads your existing one, never presents its own), no automation or scoring on the lead. If a feature would only make sense without an existing form already in place, it is out of scope for this module.