Skip to Content
Odoo Menu
  • Sign in
  • Try it free
  • Apps
    Finance
    • Accounting
    • Invoicing
    • Expenses
    • Spreadsheet (BI)
    • Documents
    • Sign
    Sales
    • CRM
    • Sales
    • POS Shop
    • POS Restaurant
    • Subscriptions
    • Rental
    Websites
    • Website Builder
    • eCommerce
    • Blog
    • Forum
    • Live Chat
    • eLearning
    Supply Chain
    • Inventory
    • Manufacturing
    • PLM
    • Purchase
    • Maintenance
    • Quality
    Human Resources
    • Employees
    • Recruitment
    • Time Off
    • Appraisals
    • Referrals
    • Fleet
    Marketing
    • Social Marketing
    • Email Marketing
    • SMS Marketing
    • Events
    • Marketing Automation
    • Surveys
    Services
    • Project
    • Timesheets
    • Field Service
    • Helpdesk
    • Planning
    • Appointments
    Productivity
    • Discuss
    • Approvals
    • IoT
    • VoIP
    • Knowledge
    • WhatsApp
    Third party apps Odoo Studio Odoo Cloud Platform
  • Industries
    Retail
    • Book Store
    • Clothing Store
    • Furniture Store
    • Grocery Store
    • Hardware Store
    • Toy Store
    Food & Hospitality
    • Bar and Pub
    • Restaurant
    • Fast Food
    • Guest House
    • Beverage Distributor
    • Hotel
    Real Estate
    • Real Estate Agency
    • Architecture Firm
    • Construction
    • Estate Management
    • Gardening
    • Property Owner Association
    Consulting
    • Accounting Firm
    • Odoo Partner
    • Marketing Agency
    • Law firm
    • Talent Acquisition
    • Audit & Certification
    Manufacturing
    • Textile
    • Metal
    • Furnitures
    • Food
    • Brewery
    • Corporate Gifts
    Health & Fitness
    • Sports Club
    • Eyewear Store
    • Fitness Center
    • Wellness Practitioners
    • Pharmacy
    • Hair Salon
    Trades
    • Handyman
    • IT Hardware & Support
    • Solar Energy Systems
    • Shoe Maker
    • Cleaning Services
    • HVAC Services
    Others
    • Nonprofit Organization
    • Environmental Agency
    • Billboard Rental
    • Photography
    • Bike Leasing
    • Software Reseller
    Browse all Industries
  • Community
    Learn
    • Tutorials
    • Documentation
    • Certifications
    • Training
    • Blog
    • Podcast
    Empower Education
    • Education Program
    • Scale Up! Business Game
    • Visit Odoo
    Get the Software
    • Download
    • Compare Editions
    • Releases
    Collaborate
    • Github
    • Forum
    • Events
    • Translations
    • Become a Partner
    • Services for Partners
    • Register your Accounting Firm
    Get Services
    • Find a Partner
    • Find an Accountant
      • Get a Tailored Demo
    • Implementation Services
    • Customer References
    • Support
    • Upgrades
    Github Youtube Twitter Linkedin Instagram Facebook Spotify
    +32 2 290 34 90
    • Get a Tailored Demo
  • Pricing
  • Help
  1. APPS
  2. CRM
  3. CRM Email Outreach Campaigns v 19.0
  4. Sales Conditions FAQ

CRM Email Outreach Campaigns

by Balane Tech https://balane.tech
Odoo

$ 499.00

v 19.0 Third Party
Apps purchases are linked to your Odoo account, please sign in or sign up first.
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • CRM (crm)
• Discuss (mail)
• Calendar (calendar)
• Contacts (contacts)
Community Apps Dependencies Show
CRM Direct Email (No Follower Required)
Lines of code 2572
Technical Name crm_sender_selection
LicenseLGPL-3
Websitehttps://balane.tech
Versions 16.0 17.0 18.0 19.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • CRM (crm)
• Discuss (mail)
• Calendar (calendar)
• Contacts (contacts)
Community Apps Dependencies Show
CRM Direct Email (No Follower Required)
Lines of code 2572
Technical Name crm_sender_selection
LicenseLGPL-3
Websitehttps://balane.tech
Versions 16.0 17.0 18.0 19.0
CRM Email Outreach Campaigns - Cold email sequences and sales automation for Odoo 19
The Problem

Odoo Community has no outbound sales workflow

You have 200 leads. You want to email each one a personalized 3-step sequence. In standard Odoo, there's no way to do this. No sequences, no sender management, no way to track who got which email.

Your options: track everything in a spreadsheet, move to an external tool and lose CRM integration, or upgrade to Enterprise. None of these are great if you want to keep your pipeline in Odoo.


Our Story

We ran into this ourselves

We run our own sales on Odoo Community. When we started doing outbound outreach, we hit the same wall everyone hits: no sequences, no sender management, no way to track which lead got which email. We tried spreadsheets. We tried external tools. The data always ended up outside our CRM.

So we built what we needed. This module runs our outbound sales every day. Every feature exists because we ran into the problem ourselves.

— Balane Tech Team

Odoo CRM email campaign dashboard - track outreach status and conversion rates

Campaign dashboard — see where every lead stands at a glance


In Practice

Your daily workflow with this module

Four real scenarios from our own sales team.

📈

Monday morning: 200 new leads

Cold outreach at scale

You select all leads in the list view. One click assigns them to a campaign with a 3-step email sequence. The module sets each lead to "New", calculates when the first email is due, and queues everything.

Next morning, your rep opens the dashboard, sees 40 emails due today, and sends them — each personalized with the contact's name, company, and their own signature.

✓ 200 leads in sequence, 5 minutes setup
Odoo CRM bulk assign leads to cold email campaign from list view

Assign leads to a campaign directly from the list view

↩

A contact replies "not right now"

Follow-up management

The reply gets detected automatically. The lead's status moves to "Replied". Your rep reads it, clicks "Not Now" — the lead stops receiving follow-ups. No emails leak out. The full conversation stays in the CRM thread where it belongs.

✓ Nothing falls through the cracks
👥

Your team has 3 reps, 3 sender addresses

Team outreach

Each rep sends from their own email with their own name, signature, and SMTP server. The recipient sees a real person — not info@ or a shared mailbox. Replies go back to the rep who sent the email.

✓ Personal emails at scale
Odoo CRM sender email configuration - custom signature, SMTP server, display name

Each sender has their own display name, signature, and SMTP server

🔒

A company says "stop contacting us"

Compliance

One click marks the company as "Do Not Contact". Every contact at that company is blocked across all campaigns instantly. No manual cleanup. The block cascades automatically — company to contacts to leads.

✓ One click, full cascade, audit trail

How It Works

Five objects. One flow. All inside Odoo.

No external tools, no API integrations, no data leaving your CRM.

Odoo CRM outreach architecture - sender emails, campaigns, templates, leads, tracking

Tracking

Know where every conversation stands

Each lead tracks independently per campaign. Your rep sees exactly what to do next.

●
New
▶
Contacted
↩
Replied
✔
Positive
⏳
Not Now
✖
Dead
Odoo CRM lead tracking - email sequence status, due dates, follow-up queue

Your daily work queue — due dates, statuses, next steps


Templates

Write once, personalize for every lead

20+ placeholders pull data from the lead, contact, and sender automatically.

Contact
{{ first_name }} {{ contact_name }} {{ email }} {{ phone }} {{ mobile }} {{ job_title }}
Company & Address
{{ company_name }} {{ street }} {{ zip }} {{ city }} {{ country }} {{ website }}
Sender & Context
{{ sender_name }} {{ sender_email }} {{ signature }} {{ today }} {{ current_day }}
Odoo CRM email composer - personalized cold email with dynamic placeholders filled in

Every email looks like it was written by hand


Compliance

Do Not Contact — three levels

Block at the level that makes sense. Full audit trail with reason and timestamp.

👤

Lead

Block one specific lead from all outreach.

👥

Contact

Block a person across all their leads.

🏢

Company

Block a company. Cascades to all contacts and leads.


Included

Ships with CRM Direct Email (Free)

⚡

CRM Direct Email

Pre-fills CRM contacts as email recipients automatically. No follower workaround. Installed as a dependency — no extra steps.

Free • Installed Automatically

✉

support@balane.tech

Response within 48 business hours. Bug fixes included.


Requirements

What You Need

Odoo 19 (on-premise or Odoo.sh) CRM module Outgoing mail server (SMTP) Incoming mail server (for reply detection)

This module requires access to custom addons and is not compatible with Odoo Online (SaaS).


Installation

Tested on a standard Odoo 19 system with its declared dependencies (crm, mail). We recommend installing on a staging database first, verifying everything works, and then deploying to production.

Disclaimer

Covered: Installs and runs on fresh Odoo 19 with declared dependencies. No known security vulnerabilities. Upgrades within Odoo 19 preserve existing data.

Not covered: Compatibility with third-party or OCA modules. Customer-specific customizations. Email deliverability, spam filters, DNS, or SMTP issues. Server infrastructure or database administration.

Please log in to comment on this module

  • The author can leave a single reply to each comment.
  • This section is meant to ask simple questions or leave a rating. Every report of a problem experienced while using the module should be addressed to the author directly (refer to the following point).
  • If you want to start a discussion with the author or have a question related to your purchase, please use the support page.
Community
  • Tutorials
  • Documentation
  • Forum
Open Source
  • Download
  • Github
  • Runbot
  • Translations
Services
  • Odoo.sh Hosting
  • Support
  • Upgrade
  • Custom Developments
  • Education
  • Find an Accountant
  • Find a Partner
  • Become a Partner
About us
  • Our company
  • Brand Assets
  • Contact us
  • Jobs
  • Events
  • Podcast
  • Blog
  • Customers
  • Legal • Privacy
  • Security

Odoo is a suite of open source business apps that cover all your company needs: CRM, eCommerce, accounting, inventory, point of sale, project management, etc.

Odoo's unique value proposition is to be at the same time very easy to use and fully integrated.

Website made with