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  1. APPS
  2. CRM
  3. CRM Lead Scoring & Routing v 19.0
  4. Sales Conditions FAQ

CRM Lead Scoring & Routing

by Pokutsoft https://pokutsoft.com/
Odoo

$ 89.00

v 19.0 Third Party
Live Preview
Apps purchases are linked to your Odoo account, please sign in or sign up first.
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • CRM (crm)
• Calendar (calendar)
• Contacts (contacts)
• Discuss (mail)
Lines of code 729
Technical Name gb_crm_lead_scoring_routing
LicenseOPL-1
Websitehttps://pokutsoft.com/
Versions 18.0 19.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • CRM (crm)
• Calendar (calendar)
• Contacts (contacts)
• Discuss (mail)
Lines of code 729
Technical Name gb_crm_lead_scoring_routing
LicenseOPL-1
Websitehttps://pokutsoft.com/
Versions 18.0 19.0
  • Description
  • License
Compatible with Odoo 18.0 · 19.0
LGPL-3 license · 35+ languages · Community & Enterprise
CRM Lead Scoring & Routing for Odoo — preview banner

CRM Lead Scoring & Routing

Rule-based lead scoring and automatic assignment by territory or round-robin

Native predictive lead scoring in Odoo is Enterprise-only and opaque, leaving Community teams to qualify and hand out leads by gut feel. That means hot leads go cold while reps argue over distribution, costing pipeline and conversion. Sales-operations and CRM managers handling inbound volume feel this most. This module adds a transparent rule-based gb.lead.scoring.rule engine plus territory and round-robin routing on crm.lead, auto-assigning qualified leads to the right rep with every decision logged.

Key Features

Weighted Scoring Rules

Each gb.lead.scoring.rule targets any crm.lead field with operators including set, equals, contains, greater/less than, in-list and email_domain, validated against the real field list. The matching engine adds the rule's points to the lead, so qualification logic is transparent and fully tunable.

Stored Score & A/B/C/D Grade

compute_lead_score totals every matching rule into gb_score and writes a human-readable gb_score_detail breakdown. A stored _compute_grade then bands the lead into A (hot, 80+), B, C or D, so reps see lead quality instantly in list and form views.

Territory Routing Rules

gb.lead.territory.rule matches leads by country, state, CRM tag and email domain in sequence order, mapping each to a crm.team. The first matching rule decides routing, giving precise control over which region or segment lands with which team.

Three Assignment Strategies

pick_user supports fixed salesperson, round-robin (tracking last_assigned_index) and least-loaded (by open opportunity count). An optional capacity_per_user cap skips reps who already hold too many open leads, keeping distribution fair and balanced.

Minimum-Score Gate & Audit Log

auto_assign only assigns leads scoring at or above the rule's min_score, and every decision writes a gb.lead.assignment.log row with outcome (assigned, skipped_score, skipped_no_user or no_rule). Managers get a complete, queryable trail of why each lead went where.

Hourly Score-and-Route Cron

An ir.cron (cron_score_and_route, off by default) sweeps up to 200 unassigned active leads, scoring then routing each in one pass. Enable it for fully hands-free inbound qualification, or trigger runs manually instead.

Bulk Re-Score Wizard

The gb.lead.bulk.rescore.wizard re-scores selected, all-open or unassigned-only leads in one click, with options to also auto-assign and to route only grade A/B leads. It is built for re-grading the pipeline after you change scoring or territory rules.

Team Insight & Rebalancing

crm.team is extended with gb_avg_score, gb_hot_lead_count and a territory-rule count, plus action_rebalance_open_leads to re-route unassigned leads after editing rules or adding members. Sales ops can see and rebalance each team's pipeline health directly.

Use Cases

✓A sales-ops manager scores inbound leads on revenue, email domain and company to grade the pipeline.
✓A B2B team routes UK leads to one crm.team and EU leads to another by territory rule.
✓A team lead uses round-robin with a capacity cap so no rep is overloaded with open leads.
✓A CRM admin enables the hourly cron to auto-qualify and assign leads overnight.
✓A manager runs the bulk wizard after changing scoring rules to re-grade and re-route everything.
✓An ops analyst audits the assignment log to confirm why high-value leads skipped a rule.

Screenshots

CRM Lead Scoring & Routing — Assignment Log in Odoo

Assignment Log

CRM Lead Scoring & Routing — Rescore  Route in Odoo

Rescore Route

CRM Lead Scoring & Routing — Scoring Rules in Odoo

Scoring Rules

Why Choose This Module

Add a transparent, rule-based scoring engine and an automatic routing engine to Odoo CRM leads and opportunities — no Enterprise predictive-lead-scoring required. Score leads on the attributes you choose, then auto-assign qualified leads to the right rep by territory, round-robin or workload, every decision logged.

Specifications

  • Compatible: Odoo 18.0 / 19.0
  • License: LGPL-3
  • Languages: 35+
  • Author: Pokutsoft
  • Dependencies: crm
  • Support: support@pokutsoft.com
Odoo Proprietary License v1.0

This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.

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