Stape Conversion Tracking

v 19.0 Third Party 7

Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• Invoicing (account) • Website (website) • eCommerce (website_sale) • Discuss (mail)
Lines of code	1913
Technical Name	`gtm_server_side`
License	AGPL-3
Website	https://www.stape.io

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Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• Invoicing (account) • Website (website) • eCommerce (website_sale) • Discuss (mail)
Lines of code	1913
Technical Name	`gtm_server_side`
License	AGPL-3
Website	https://www.stape.io

Google Tag Manager Server-Side for Odoo

Connect your Odoo 19 store to Stape-hosted sGTM and get accurate, server-side conversion tracking with a full ecommerce data layer, user data enrichment, and server-to-server webhooks â all without writing a single line of code.

Key Features

sGTM Script Injection

Automatically loads your server-side GTM container script on every page â with optional custom loader to bypass ad blockers.

Full Ecommerce Data Layer

Pushes all 8 GA4 ecommerce events: view_item_list, view_item, add_to_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase.

User Data Enrichment

Injects hashed user data (email, name, phone, address) into the data layer for both logged-in users and guest checkout customers.

Server-to-Server Webhooks

Fires purchase and refund webhooks directly from the Odoo server to your sGTM container â no browser required, no ad blocker can block it.

Cookie Keeper

Extends first-party cookie lifetime using Stape's Cookie Keeper power-up, ensuring accurate attribution across sessions.

Simple Admin UI

Configure everything from Website → Configuration → Stape Conversion Tracking. No code editing required.

Ecommerce Events Tracked

Every event fires with cart_state, user_data, and delivery context pre-populated.

Event	Trigger	Type
`view_item_list_stape`	Shop listing page	Frontend
`view_item_stape`	Product detail page	Frontend
`add_to_cart_stape`	Add to cart action	Frontend
`remove_from_cart_stape`	Remove from cart	Frontend
`view_cart_stape`	Cart page	Frontend
`begin_checkout_stape`	Checkout address step	Frontend
`add_shipping_info_stape`	Payment selection page	Frontend
`add_payment_info_stape`	Payment method selected	Frontend
`purchase_stape`	Order confirmation page	Frontend + Webhook
`refund`	Credit note posted	Webhook only

How It Works

Install & Configure

Install the addon and enter your sGTM container URL in the Stape Conversion Tracking settings page.

Enable Features

Toggle on ecommerce tracking, user data, webhooks, Cookie Keeper, and custom loader as needed.

Test

Use the built-in "Send test webhook" button to verify your server connection, then browse your shop to trigger frontend events.

Track & Optimize

Events flow through your sGTM container to Google Analytics 4, Meta Pixel, or any other destination tag.

Requirements

✓ Odoo 19 Community or Enterprise
✓ Website + eCommerce modules installed
✓ A Stape-hosted sGTM container (or any server-side GTM container)
✓ Optional: Custom Loader and Cookie Keeper power-ups from Stape
✓ No additional Python packages required

Built by Stape

Stape is the leading infrastructure provider for server-side Google Tag Manager. This addon is the official Odoo integration â purpose-built for Stape-hosted sGTM containers.

Questions? Contact us at support@stape.io

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Great App.

Infra Next

on 3/18/26, 7:13 AM