| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Invoicing (account)
• Discuss (mail) |
| Lines of code | 904 |
| Technical Name |
jjro_marketing_roi |
| License | OPL-1 |
| Website | https://aski.dev |
| Versions | 16.0 17.0 18.0 19.0 |
Marketing ROI & Unit-Economics Cockpit
The unit economics Odoo doesn't give you: CAC, LTV, LTV:CAC, payback and ROI per channel. Log your spend; new customers and revenue come from your sales, attributed by UTM. See which channels to scale and which to cut. Optional AI. Bring your own API key.
What a customer costs, what they're worth, and which channels pay back — on one screen.
- No CAC, no LTV, no payback
- Which channel is winning? A guess.
- Spreadsheets that never match the ERP
- CAC, LTV, LTV:CAC, payback, ROI per channel
- Revenue pulled from your real sales
- See which channels to scale and which to cut
Log your spend per channel; new customers and revenue are pulled from your confirmed sales and attributed by UTM source — nothing to map per instance.
The numbers that decide the budget
Customer acquisition cost and lifetime value — blended and per channel, built on your gross margin and customer lifespan.
The health ratio (3:1 is the common benchmark) — green when a channel pays off, red when it doesn't.
Months to recover the acquisition cost, and the gross profit each channel returns vs its spend.
Every channel, its ROI
Each marketing channel with spend, attributed revenue and ROI — the winners to scale and the money-losers to cut, ranked.
The unit economics, at a glance
Marketing spend, new customers, blended CAC, LTV:CAC, payback and ROI — the six numbers that decide the budget, live at the top of the cockpit.
Permissions & data security
Built to respect Odoo's access model — audited so nothing leaks between users or companies.
- 🔒 Multi-company isolation. Spend and channels are tagged to their company; a user only ever sees the data of the companies they are allowed into. Cross-company access is impossible — verified on Odoo 16 & 19.
- 🔑 AI key encrypted & admin-only. Your provider key is stored encrypted at rest (Fernet / AES) — the plaintext is never saved — and is readable or editable only by a system administrator. The Configuration screen is admin-only.
- 👤 Role-based access. The cockpit is for Sales users; there is no portal or public exposure.
- 🌐 Your data stays yours. The optional AI call goes from your Odoo straight to the provider you choose; nothing passes through the author, and the AI never posts or changes anything.
AI budget read — optional, your own key
Add your own Anthropic Claude or OpenAI key and get a short read of where to shift budget — which channels to scale and which to cut — in your language. You control the model and the cost. Works standalone or with the author's AI Engine app.
Features
- CAC, LTV, LTV:CAC, payback and ROI — blended and per channel.
- Revenue from your real sales — new customers attributed by UTM source, automatically.
- Log spend per channel — Google Ads, Meta, LinkedIn, SEO, Email, Events…
- Channel worklist — best LTV:CAC first, green when a channel pays off.
- Spend-by-channel and LTV:CAC charts — see where the money goes and what it returns.
- Secure by design — multi-company isolation; AI key encrypted at rest and admin-only.
- AI budget read (optional) — Anthropic Claude or OpenAI, your own key, in your language.
- Works on any Odoo — Community and Enterprise, 16–19; missing data handled gracefully.
- Multilingual — English, Spanish, French, German, Italian and Portuguese (BR).
Perfect for marketing and sales leaders who want to know which channels actually pay back.
Keywords: marketing ROI, customer acquisition cost, CAC calculator, lifetime value, LTV CAC ratio, unit economics, payback period, marketing spend tracking, channel attribution, UTM tracking, ad spend ROI, Google Ads ROI, Meta ads ROI, marketing analytics Odoo, marketing dashboard, CAC by channel, customer profitability, gross margin analysis, marketing budget allocation, sales and marketing cockpit, Anthropic Claude, OpenAI, AI marketing insights.
Palabras clave: ROI de marketing, costo de adquisición de clientes, CAC, valor de vida del cliente, LTV, relación LTV CAC, economía unitaria, periodo de recuperación, gasto en marketing, atribución por canal, seguimiento UTM, ROI de anuncios, ROI de Google Ads, ROI de Meta Ads, análisis de marketing Odoo, tablero de marketing, CAC por canal, rentabilidad del cliente, presupuesto de marketing, IA, inteligencia artificial, Claude, OpenAI.
Requires the Sales app. Works with Odoo Community and Enterprise, 16–19.
More from the author: Aski — ask your Odoo in natural language by chat or voice, and get real figures from your phone. https://aski.dev
Questions, or want a quick personalized demo? Email me at jhonrojas.dev@gmail.com — I am happy to answer questions or set up a short demo.
Support: jhonrojas.dev@gmail.com · License: OPL-1
About the author
Jhon Jairo Rojas Ortiz
Odoo developer · custom modules, integrations & business intelligence
5+ years of hands-on Odoo experience — building and shipping real modules, integrations and analytics for companies across LATAM and Europe. Every app I publish is maintained and supported personally.
Custom Odoo modulesIntegrations & APIsBI & analyticsOdoo 16–19
inConnect on LinkedIn →| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Invoicing (account)
• Discuss (mail) |
| Lines of code | 904 |
| Technical Name |
jjro_marketing_roi |
| License | OPL-1 |
| Website | https://aski.dev |
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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