| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
CRM (crm)
• Calendar (calendar) • Contacts (contacts) • Discuss (mail) |
| Lines of code | 41 |
| Technical Name |
ob_crm_won_reason |
| License | OPL-1 |
| Website | https://odoocube.com |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
CRM (crm)
• Calendar (calendar) • Contacts (contacts) • Discuss (mail) |
| Lines of code | 41 |
| Technical Name |
ob_crm_won_reason |
| License | OPL-1 |
| Website | https://odoocube.com |
CRM Won Reason
for Odoo 17 · 18 · 19
Capture Why Opportunities Were Won | Win Reason Reports CRM | Odoo 19
Why You Need This
The Problem This Module Solves
❌ Without This Module
| ✗Native Odoo lacks this capability |
✅ With This Module
| ✓This module adds the missing functionality |
Where It Applies
Use Cases
▪ ▪ Where It Applies Use Cases ▪ Where It Applies Use Cases ▪ 🏆 CRM Won Reason Capture Why Opportunities Were Won | Win Reason Reports CRM | Odoo 19 Won ReasonWin AnalysisCRM InsightDeal Intelligence 🏆 Use Cases 🏆 Understand what closes deals in your market 📊 📊 Report top win reasons per quarter 🎓 🎓 Train sales team on proven success factors 🔍 🔍 Identify which products win on price vs value 🤝 🤝 Recognise relationship-driven wins for key accounts 📈 📈 Correlate win reasons with deal size and cycle time
Feature Comparison
Without vs. With This Module
| Feature | Without | With Module |
|---|---|---|
| Win reason capture | ✗ ✗ ✗ ✗ ✗ ✗ Not available | ✓ ✓ ✓ ✓ ✓ ✓ Popup on every Won mark |
| Reason consistency | ✗ ✗ ✗ ✗ ✗ ✗ Free text or nothing | ✓ ✓ ✓ ✓ ✓ ✓ Structured reason codes |
| Analysis | ✗ ✗ ✗ ✗ ✗ ✗ Not possible | ✓ ✓ ✓ ✓ ✓ ✓ Group-by in pivot/graph |
| Sales coaching | ✗ ✗ ✗ ✗ ✗ ✗ Intuition-based | ✓ ✓ ✓ ✓ ✓ ✓ Data-backed win factors |
| Strategy insight | ✗ ✗ ✗ ✗ ✗ ✗ Quarterly review guesswork | ✓ ✓ ✓ ✓ ✓ ✓ Monthly data-driven review |
Capabilities
Key Features
CRM Won Reason
Capture Why Opportunities Were Won | Win Reason Reports CRM | Odoo 19
Setup Guide
How It Works
🏆 Record Why You Won
When marking an opportunity as Won in CRM, a mandatory dialog appears asking for the win reason. Select from predefined categories such as Price, Relationship, Feature Match, or Speed.
⚙️ Configure Win Reason List
Go to CRM › Configuration › Won Reasons to add, edit, or remove win reason options that match your sales context. Keep them specific enough to be actionable.
📊 Win Reason Analysis
Go to CRM › Reporting › Won Reason Analysis. View a breakdown of won deals by reason, salesperson, and time period. Understand what factors drive your wins most consistently.
🎯 Replicate What Works
Use win reason data to focus sales training, refine your pitch, and allocate resources to the strategies that close the most deals. Turn your best salespeople's habits into a repeatable process.
Compatibility
✓ Odoo 17 / 18 / 19 Community ✓ Odoo 17 / 18 / 19 Enterprise ✓ Depends on: crmCommon Questions
Frequently Asked Questions
We're Here to Help
Support & Contact
Bug Reports
Include Odoo version, module version, and --log-level=debug server log
$5
One-time · Odoo 17 / 18 / 19 · OPL-1
✓ Lifetime access ✓ Free updates ✓ Email support ✓ Community & Enterprise
Get It Now — $5Why Us?
OdooCube is an Odoo module publisher focused on building practical, lightweight add-ons that solve real business problems. Every module is available for Odoo 17, 18, and 19, fully tested on Community and Enterprise, and priced affordably. We provide email support with every purchase and release free bug-fix updates across all supported versions.
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CRM Won Reason · v19.0.1.0.0 · OPL-1 · © 2026 OdooCube
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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