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Website Meta / Facebook Pixel + Conversions API

by
Odoo

$ 63.60

v 19.0 Third Party
Versions 18.0 19.0
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Versions 18.0 19.0

Meta CRM Integrator

Availability:
Odoo Online
Odoo.sh
On Premise

Website Meta / Facebook Pixel + Conversions API

Complete 2-Way Integration: Ingest Facebook Lead Ads Form Submissions into Odoo CRM & Push Conversion Events to Meta CAPI

Key Highlights

Pixel Installation

Easily install Meta Pixel across your Odoo website

Standard Events

Track PageView, ViewContent, AddToCart, and Purchase

Dynamic Values

Send dynamic product prices and currency data

Advanced Matching

Enable automatic advanced matching for better tracking

No-Code Setup

Configure Pixel tracking without touching HTML

Multi-Pixel Support

Fire multiple pixels for different business units

Module Screenshots

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Step-by-Step Configuration Guide

  1. Step 1: Open Configuration
    Navigate to Settings → Website Meta / Facebook Pixel + Conversions API and open the configuration panel.
  2. Step 2: Authentication & Connectivity
    Enter the necessary API Credentials to authenticate your Odoo instance.
    Click Test Connection to ensure the credentials are valid.
  3. Step 3: Configure Pixel Installation
    Easily install Meta Pixel across your Odoo website. Set up the required field mappings and routing logic tailored to your business needs.
  4. Step 4: Configure Standard Events
    Track PageView, ViewContent, AddToCart, and Purchase. Set up the required field mappings and routing logic tailored to your business needs.
  5. Step 5: Configure Dynamic Values
    Send dynamic product prices and currency data. Set up the required field mappings and routing logic tailored to your business needs.
  6. Step 6: Enable Automated Cron (Optional)
    If the module supports background synchronization, enable the related Scheduled Action in Odoo to fetch or push data automatically.

Frequently Asked Questions

Yes, our module is fully compatible with Odoo 19 and provides seamless integration with all core functionalities natively.

Yes! By configuring the Real-Time Webhook, Meta sends lead information to Odoo immediately upon form submission. Additionally, a scheduled cron job runs automatically to fetch any missed leads, ensuring no data is ever lost.

Meta CAPI allows you to send conversion events (like changing a lead stage to "Qualified" or "Won") directly from Odoo server to Meta server. This helps Meta optimize your ads delivery and track real business outcomes beyond the initial form fill.

Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Sales (sale_management)
• Website (website)
• eCommerce (website_sale)
• Discuss (mail)
• Invoicing (account)
Community Apps Dependencies
Lines of code 4435
Technical Name rj_website_facebook_pixel
LicenseLGPL-3
Websitemailto:rajodoodevelop@gmail.com

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