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Terrabit TikTok Pixel

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Odoo

$ 342.78

v 19.0 Third Party
Versions 18.0 19.0
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Versions 18.0 19.0
Odoo Partner  •  Terrabit

Terrabit TikTok Pixel

Track Page views, events with TikTok pixel

Odoo 19.0 Online • Odoo.sh • On-premise Optional support

TikTok Pixel & Conversion API (CAPI) Integration for Odoo 19

Integrate TikTok Pixel and TikTok Conversion API (CAPI) into your Odoo 19 Website to track visitor actions and optimize your ad campaigns with 100% data accuracy.

Key Features:

  • Hybrid Tracking (Pixel + CAPI)
    Combines client-side browser tracking with server-side events for maximum accuracy, bypassing AdBlockers and browser tracking limitations.
  • Advanced Matching
    Automatically hashes and sends user data (Email, Phone, External ID) using SHA-256 to increase match rates and improve ad performance.
  • Centralized Product Identification
    Uses global settings for Product Variant ID, Product Template ID, or Internal Reference (SKU) to match your TikTok Catalog.
  • Standard Events Tracking (100% Coverage)
    • PageView: Tracks every page visit.
    • ViewContent: Triggered when a product or category list is viewed.
    • AddToCart: Tracks when products are added to the cart.
    • RemoveFromCart: Tracks when products are removed from the cart.
    • Search: Tracks product searches with the search term.
    • InitiateCheckout: Captured during the checkout process.
    • AddPaymentInfo: Tracks when a payment method is selected.
    • CompletePayment: Sent via CAPI on order confirmation and via Pixel.
    • CompleteRegistration: Tracks new user registrations.
    • Login: Tracks user login events.
    • AddToWishlist: Tracks when products are added to the wishlist.
  • Lead Generation Tracking
    • Frontend: Automatically tracks clicks on phone numbers and website form submissions.
    • Backend (CAPI): Real-time tracking of new leads created via CRM/Contact forms.
  • Tracking Base Dependency
    Leverages terrabit_website_sale_tracking_base for global deduplication and Odoo 19 route normalization.
  • Asynchronous CAPI
    Server-side events are sent in background threads, ensuring zero impact on website performance.

Configuration:

  1. Go to Website > Configuration > Settings.
  2. Enable TikTok Pixel in the Google Analytics section.
  3. Enter your TikTok Pixel ID and Conversion API Token.
  4. Manage Item ID Type and Exclude Delivery under the SEO section (Global Tracking Settings).

Technical Implementation:

The module extends the terrabit_website_sale_tracking_base event bus for frontend events and extends sale.order and crm.lead models for server-side events.

Support:

For support and customizations, please contact Terrabit at https://www.terrabit.ro.

Usage

How to Use TikTok Pixel & Conversion API (CAPI) Integration

Follow these steps to configure and use the TikTok Pixel and CAPI integration in your Odoo 19 website.

1. Activate TikTok Pixel in Settings

  1. Go to Website > Configuration > Settings.
  2. Scroll down to the Google Analytics section.
  3. Check the TikTok Pixel option to enable it.
  4. Enter your TikTok Pixel ID in the field provided.
  5. If you want to use server-side tracking (CAPI), enter your TikTok Conversion API Token. This token can be generated from your TikTok Ads Manager.

2. Configure Item Identification Type

You can choose which product identifier is sent to TikTok to match your Product Catalog. This is critical for Video Shopping Ads (VSA).

  1. Under the TikTok Pixel settings, find the Item ID Type dropdown.
  2. Select one of the following:
    • Product Variant ID (Default): Uses the database ID of the product variant.
    • Product Template ID: Uses the database ID of the product template.
    • Internal Reference (SKU): Uses the default_code field from the product. If a product doesn’t have an SKU, the database ID will be used as a fallback.

3. Exclude Delivery from Conversion Value

If you want to track only the product value and exclude shipping costs from your ad performance reports:

  1. Enable the Exclude Delivery toggle in the TikTok Pixel settings.
  2. When this is active, the system automatically subtracts the shipping cost from the value parameter sent to TikTok.

4. Automatic Event Tracking

Once configured, the module automatically tracks the following events without any additional setup:

  • Product Views
    Tracks every product or category page visit.
  • Add to Cart / Remove from Cart
    Tracks cart interactions in real-time.
  • Search
    Captures search terms used on the website.
  • Checkout Process
    Tracks shipping and payment information steps.
  • Purchase (CompletePayment)
    • Browser (Pixel): Sent when the customer reaches the thank you page.
    • Server (CAPI): Sent automatically when the Sale Order is confirmed in Odoo backend.

5. Advanced Matching (User Identification)

The module automatically hashes (SHA-256) and sends the user’s email, phone number, and external ID (database ID) when the user is logged in. This significantly improves the Match Rate of your events in TikTok Ads Manager.

6. Lead Generation

The module tracks leads in two ways:

  • Button Clicks
    Automatically tracks clicks on phone number links (tel:).
  • Form Submissions
    Tracks when a website form (like the “Contact Us” page) is submitted.
  • CRM Leads
    When a new lead is created in the Odoo CRM, a Lead event is sent via CAPI to TikTok.

7. Verifying the Installation

Use the TikTok Pixel Helper Chrome extension to verify that events are being sent correctly while navigating your website. For CAPI events, check the Events Manager in your TikTok Ads account.

Bug Tracker

Bugs are tracked on Terrabit Issues. In case of trouble, please check there if your issue has already been reported.

Do not contact contributors directly about support or help with technical issues.

Credits

Authors

  • Terrabit
  • Dorin Hongu

Maintainers

This module is part of the terrabit-solutions/bitshop project on GitHub.

You are welcome to contribute.

Need help getting started?

We are an Odoo partner building apps for the Romanian market (SAGA & WinMentor export; Romanian accounting localization in progress). Direct support from the team that built the module.

Contact Terrabit →
TERRABIT
© Terrabit Solutions SRL  •  terrabit.ro  •  Odoo apps for Romania, Ireland & Moldova
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • eCommerce (website_sale)
• Website (website)
• Discuss (mail)
• Invoicing (account)
Community Apps Dependencies
Lines of code 536
Technical Name terrabit_tiktok_pixel
LicenseOPL-1
Websitehttps://www.terrabit.ro 
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