| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
eCommerce (website_sale)
• CRM (crm) • Calendar (calendar) • Contacts (contacts) • Discuss (mail) • Website (website) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 1310 |
| Technical Name |
website_sale_facebook_pixel |
| License | OPL-1 |
| Website | https://garazd.biz |
| Versions | 12.0 13.0 14.0 15.0 16.0 17.0 18.0 19.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
eCommerce (website_sale)
• CRM (crm) • Calendar (calendar) • Contacts (contacts) • Discuss (mail) • Website (website) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 1310 |
| Technical Name |
website_sale_facebook_pixel |
| License | OPL-1 |
| Website | https://garazd.biz |
| Versions | 12.0 13.0 14.0 15.0 16.0 17.0 18.0 19.0 |
eCommerce Facebook Pixel
Track customer activities with Facebook Pixel events on product or category website pages.
Add Pixel
Activates with a wizard in one window
Multi
Multi-Website support
Try me
Demo & Test. Click on Live Preview
Support
Free 30 days support and 180 days bug-fixing
Module Features
Watch the Video Tutorial
The event ViewContent
To activate the Facebook Pixel event ViewContent:
- Go to the Website - Facebook - Quick Setup menu.
- Select the website if you use multi-website in your Odoo.
- Activate the standard event ViewContent.
The event ViewContent code activates when someone visits a product web page's URL.
In automatic mode the event has the following properties:
- content_type: product
- content_name: the product name
- content_category: the product website category name
- content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- value: the product template sale price
- currency: the website default currency
The event Search
To activate the Facebook Pixel event Search:
- Go to the Website - Facebook - Quick Setup menu.
- Select the website if you use multi-website in your Odoo.
- Activate the standard event Search.
The event Search code activates on the product search results webpage when someone has made product search.
In automatic mode the event has the following properties:
- search_string: entered search string
- content_type: product
- content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- currency: the website default currency
The event AddToCart
To activate the Facebook Pixel event AddToCart:
- Go to the Website - Facebook - Quick Setup menu.
- Activate the standard event AddToCart.
The event AddToCart code will be added on the product page. It will be fired on the clicking button Add to cart.
In automatic mode the event has the following properties:
- content_type: product
- content_name: the product name
- content_category: the product website category name
- content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- value: the product template sale price
- currency: the website default currency
The module also adds the event AddToCart to the webpage /shop (product list). To enable this feature activate the option Add to Cart in the Customize website menu.
The event InitiateCheckout
To activate the Facebook Pixel event InitiateCheckout:
- Go to the Website - Facebook - Quick Setup menu.
- Activate the standard event InitiateCheckout.
The event InitiateCheckout code will be added on the Cart page. It will be fired on the clicking button Process Checkout.
In automatic mode the event has the following properties:
- content_type: product
- content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- contents: list of value pairs of product template (or product variant) id and product quantity
- value: the total amount of products in the Cart
- currency: the default pricelist currency
- num_items: number of product lines in the Cart
The event AddPaymentInfo
To activate the Facebook Pixel event AddPaymentInfo:
- Go to the Website - Facebook - Quick Setup menu.
- Activate the standard event Add Payment Info.
The event AddPaymentInfo code activates when payment information is added and the visitor clicks the Next button on the billing address webpage.
In automatic mode the event has the following properties:
- value: the order total amount
- currency: the order pricelist currency
- content_type: product
- content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- contents: list of value pairs of product template (or product variant) id and product quantity
The event Purchase
To activate the Facebook Pixel event Purchase:
- Go to the Website - Facebook - Quick Setup menu.
- Activate the standard event Purchase.
The event Purchase code will be added on the Confirmation page. It will be activated on the visiting the final page of the checkout process.
In automatic mode the event has the following properties:
- value: the total amount of a Sale Order
- currency: the Sale Order pricelist currency
- num_items: number of product lines in the Sale Order
- content_type: product
- content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
- contents: list of value pairs of product template (or product variant) id and ordered quantity
Product IDs in parameters
You can choose what ids do you want to send by Facebook Pixel in the parameters content_ids and contents: product templates or product variants.
Select the value Product Template ID to send product templates ids or Product ID for product variant ids.
Additional Information
- Create and install a Facebook pixel: https://www.facebook.com/business/help/952192354843755
- Specifications for Facebook pixel standard events: https://www.facebook.com/business/help/402791146561655
- Set the value and currency of your Facebook pixel standard event: https://www.facebook.com/business/help/392174274295227
- How do I confirm that my Facebook pixel is working? https://www.facebook.com/business/help/218844828315224
Support and development
Changelog
12.0.2.0.3 2021-04-23
- Improve the Setup wizard
- Improve the event AddToCart
- Improve the event InitiateCheckout
- Improve the event AddPaymentInfo
- Add the event ViewContent
12.0.2.0.2 2021-01-16
- Improve description.
12.0.2.0.1 2020-02-19
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Module Improvement: Mass edit of Facebook Pixel events
The new module version allows to mass edit Facebook Pixel events: Add events for selected records (products, eCommerce categories); Remove certain events from selected records; Remove all events from selected records; Replace with certain events for selected records; Apply actions to products of eCommerce categories.
Can Facebook Pixel be added to all products at once? or need to open a page to add one product after another? I see that it is added for the E-commerce categories. Is this for the category page or for all products under the category
Re:
Hello, Terry. Thank you for your question, it will help us to improve our module. You can add the Facebook Pixel to a product page one after another. Adding the Pixel to the E-commerce category takes effect only for the category page. We are going to implement your suggestions soon.