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Activate the Google Tag on your Odoo website to integrate with Google Analytics 4 (GA4) and Google Ads
Description
Recently, Google has announced that they implement a single script for tracking visitor activity on websites. This script, named Google Tag, should be added to all webpages of a website.
So, the global site tag (gtag.js) is now the Google tag, you can find details in this Google documentation: https://support.google.com/tagmanager/answer/11994839.
The Google Tag now supports various destinations, such as:
- Google Ads - is a platform for promoting your products and services across the entire Google product network.
- Google Analytics 4 - is a new generation of analytics from Google with a new interface, reports, and features. You can use it for your Odoo websites.
To implement tracking of e-commerce events on your Odoo website, consider using the ready-made solution Odoo Google Analytics 4 eCommerce.
Compatible with the Odoo Google Consent Mode app
Benefits
No Code
Activates tracking tags without coding
Multi
Multi-Website support
Support
Free 30 days support and 180 days bug-fixing
Try me
Demo & Test. Click on the "Live Preview" button
Google Analytics 4 Tag
Retrieving the Google Analytics 4 measurement ID
In your Google Analytics 4 account, go to the "Admin" - "Data collection and modification" - "Data streams" menu, select the required stream then copy the Measurement ID.
Google Ads Tag
Retrieving the Google Ads Tag ID
In your Google Ads account, go to the "Tools" - "Data manager" menu and on "Google tag" tab copy the Tag ID.
Configuration
Adding a tracking ID
Go to the menu "Website" - "Configuration" - "Settings" and activate the "Google Tag" option.
Then fill in the Tag ID.
Testing
GA4 Debug Mode
You can activate the "Debug Mode" for your Google Analytics 4 tag and test sending tracking events to Google.
To do it, activate the "GA4 Debug Mode" option in website settings.
After that, you can view tracking events in the "Debug View" of your GA4 account.
Testing Particularities
As the Google Tag script does not have to send tracking data about a website activity of internal users, there are several testing tips:
- You will not see the Google Tag script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system, or use the incognito mode, or other browser to test the gtag script.
Cookie Consent
Our solution is compatible with the Google Consent Mode app,
that allows to manage cookie consents and update the consent states by sending them to Google.
Contact Us
Support, customizations, and development
Skype:
GarazdCreation
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 15,000 app downloads and purchases
Our apps in the TOP 15 on Odoo Apps
Version: 15.0.3.1.1
Module design is reserved | Copyright © Garazd Creation
Changelog
-
15.0.3.1.1 2024-04-02
- Rename the "ga4_tracking_key" field to the "gtag_tracking_key".
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15.0.3.1.0 2024-03-16
- Refactor from GA4 to the Google Tag.
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15.0.3.0.0 2023-07-19
- Remove "sign_up" and "login" GA4 events tracking.
- Improved for new website tracking logic.
- Change the license to OPL-1.
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15.0.2.1.0 2022-11-11
- Improve passing params to the gtag script.
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15.0.2.0.0 2022-09-06
- Rebuilt logic, extend the standard Google Analytics instead add a new.
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15.0.1.1.0 2022-08-15
- Add Google Analytic 4 "Debug Mode" option.
-
15.0.1.0.0 2022-02-02
- Migrate from 14.0
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