Odoo Facebook Pixel Integration

by
Odoo
v 16.0 Third Party 78 1015
Download for v 16.0 Deploy on Odoo.sh Live Preview
Required Apps Website (website)
Lines of code 97
Technical Name website_facebook_pixel
LicenseLGPL-3
Websitehttps://garazd.biz/shop
Also available in version v 14.0 v 15.0 v 9.0 v 11.0 v 13.0 v 10.0 v 12.0
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Required Apps Website (website)
Lines of code 97
Technical Name website_facebook_pixel
LicenseLGPL-3
Websitehttps://garazd.biz/shop
Also available in version v 14.0 v 15.0 v 9.0 v 11.0 v 13.0 v 10.0 v 12.0
  • Community
  • Enterprise
  • Odoo Online
  • Odoo.sh
  • Odoo On-Premise
Odoo On-Premise
Odoo.sh
Odoo Online
Enterprise
Community

Integrate Facebook Pixel to an Odoo website and track customer visits

Description

Add the Meta Pixel code to your Odoo website and get analytic data that could be used for understanding visitor's actions. With this script, you get ability to track Website Activities, Improve Your Return on Advertising, Reach New and Existing Customers on Facebook Ads.

To track Odoo Facebook Pixel eCommerce events, such as "ViewContent", "Search", "AddToWishlist", "AddToCart", "InitiateCheckout", "AddPaymentInfo", and "Purchase" on your Odoo website, consider using of the app: Odoo Facebook Pixel eCommerce Tracking.

Benefits
Add Pixel

Activate the Facebook Pixel easily

Get Video

Watch the video tutorial

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Configuration
Adding a tracking ID
Go to the menu "Website" - "Configuration" - "Settings" and activate the "Facebook | Meta Pixel" option. Then enter Tracking ID.
Apply the changes.
Odoo 16.0 Website Facebook Pixel configuration settings set pixel id
Testing
Testing by the Chrome extension

You can easily test the Odoo Facebook Pixel integration via the Chrome extension "Meta Pixel Helper".

Odoo 16.0 Website Facebook Pixel

Download it by this link: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Found out the testing details in our YouTube manual.

Testing Particularities

As the Meta Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the Meta Pixel script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Pixel script.
Results
The Facebook Pixel will be activated on all pages of the website.
The script sample on a webpage:
Odoo False Website Facebook Pixel script sample
Connect to your Facebook Business account to view the event activity:
Odoo Facebook Pixel integration - event activity
Contact Us
Support, customizations, and development
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 7,000 app downloads and purchases
Explore our apps
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Version: 16.0.2.0.0
Module design is reserved
Copyright © Garazd Creation
  • 16.0.2.0.0 2023-07-24
    Improve the insertion of the Facebook Pixel script.
  • 16.0.1.0.0 2022-11-01
    Migration from 15.0.
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