Facebook Pixel & Meta CAPI for Odoo
Track website visits and eCommerce conversions with Meta Pixel (formerly Facebook Pixel). Configure everything from Website Settings with cookie consent, user exclusion, test mode, and standard eCommerce events - no coding required.
Enhanced Features in This Version
Professional Capabilities for Your Business
Meta Pixel JS Snippet Injection
Automatically injects the Meta Pixel JavaScript snippet on every page of your Odoo website. Non-blocking, deferred loading ensures zero impact on page speed and user experience.
Multi-Website Pixel Support
Configure a unique Pixel ID per website in multi-tenant Odoo setups. Each website tracks independently with its own settings, consent rules, and event configuration.
Cookie Consent Integration
Works with Odoo's native cookie consent bar. Visitors can opt in or out of tracking. Consent revocation is respected immediately - no tracking fires without explicit permission.
eCommerce Standard Events
Fires Meta standard events automatically - ViewContent, AddToCart, InitiateCheckout, and Purchase - so you can build conversion-optimized ad campaigns without custom development.
User & Group Exclusion
Exclude internal Odoo users and specific user groups from tracking. No more counting your own staff as conversions. Perfect for staging, QA, and internal browsing.
Test Mode & Pixel Helper
Enable test mode from Website Settings to validate your Pixel setup with Meta Pixel Helper before going live. Confirm events fire correctly without polluting production data.
Before & After Facebook Pixel & Meta CAPI for Odoo
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After
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What's Included
Core Features
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Additional Components
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Global Language Support (20+)
Available in 20+ languages: es_ES, fr_FR, it_IT, pt_BR, nl_NL, da_DK, de_DE, pl_PL, ar_001, zh_CN, ru_RU, ja_JP, tr_TR, id_ID, th_TH, vi_VN, ko_KR, pt_PT, sv_SE, cs_CZ.
How to Use This Module
Step-by-Step Instructions to Get Started
Installation & Setup
- Install the module: Go to Apps, search for "oe_facebook_pixel", click Install
- Configure permissions: Assign Facebook Pixel groups to administrators who will manage tracking settings
- Initial configuration: Navigate to Website > Configuration > Settings, open the Tracking & SEO section
Basic Usage
- Enable tracking: In Website Settings, toggle "Facebook Pixel" on and enter your Meta Pixel ID
- Configure consent: Set your cookie consent behavior - opt-in, opt-out, or tracking-only with consent
- Exclude users: Select user groups to exclude from tracking under the exclusion settings
- Test your setup: Enable test mode and use Meta Pixel Helper browser extension to verify events fire correctly
- Go live: Disable test mode and monitor your Meta Events Manager for incoming data
Tips & Best Practices
- Use test mode during initial setup and staging to validate events without polluting production analytics
- Exclude your internal IT and operations teams from tracking to keep conversion data clean
- Pair with oe_google_consent_mode for comprehensive consent management across both Google and Meta tracking
- Review Meta Events Manager regularly to confirm event volume matches your expected traffic patterns
Important Notes
You need a Meta Pixel ID from your Meta Business Suite (Events Manager) before configuring this module. The Pixel ID is a 15-16 digit number found under your Meta Business account. Ensure your website uses HTTPS for the Pixel to fire correctly in modern browsers.
Frequently Asked Questions
Q: Which Odoo versions and Meta products are supported?
A: This module supports Odoo Community and Enterprise editions. It works with Meta Pixel (formerly Facebook Pixel) for website tracking and Meta Conversions API (CAPI) for server-side event tracking. Available for Odoo 16, 17, 18, and 19.
Q: Do I need a Meta Business account to use this module?
A: Yes. You need a Meta Business Suite account with a Pixel created in Events Manager. The Pixel ID is a 15-16 digit number. If you run ads through Meta, you likely already have one. The module does not create Pixels - it connects your Odoo website to an existing one.
Q: Does this module work with Odoo's cookie consent banner?
A: Yes. The module integrates directly with Odoo's native cookie consent bar. When a visitor accepts cookies, the Pixel fires normally. If they reject or revoke consent, tracking is blocked immediately. No additional consent management platform is required.
Q: What eCommerce events are tracked automatically?
A: The module fires four standard Meta eCommerce events: ViewContent (product page views), AddToCart (add to cart actions), InitiateCheckout (checkout page visits), and Purchase (completed order confirmation). These events power Meta's conversion-optimized ad campaigns and retargeting audiences.
Q: Can I exclude my internal team from tracking?
A: Yes. You can exclude specific Odoo user groups from Pixel tracking. Common practice is to exclude the Administration/Internal User group so your own staff activity does not inflate conversion metrics. Exclusion is configured per website in Website Settings.
Q: Does this module slow down my website?
A: No. The Pixel JavaScript is loaded asynchronously and deferred so it does not block page rendering. The snippet is minimal (under 2KB) and has no measurable impact on page load times or Core Web Vitals scores.
Q: Can I use this with multiple websites in Odoo?
A: Yes. Each website in your Odoo instance can have its own Pixel ID, consent settings, and exclusion rules. This is ideal for agencies or businesses running multiple branded storefronts from a single Odoo database.
Q: What happens if my Pixel ID changes?
A: Update the Pixel ID in Website Settings and the change takes effect immediately on all pages. No code changes, no template edits, and no server restart required. The old Pixel stops firing and the new one starts on the next page load.
Launch Demo Instance
Explore Facebook Pixel & Meta CAPI for Odoo in a live environment
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| Availability |
Odoo Online
Odoo.sh
On Premise
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| Odoo Apps Dependencies |
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Discuss (mail)
• Website (website) • eCommerce (website_sale) • Invoicing (account) |
| Lines of code | 277 |
| Technical Name |
oe_facebook_pixel |
| License | OPL-1 |
| Website | https://odooengineering.com |
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