Facebook Pixel & Meta CAPI for Odoo
Track website visits and eCommerce conversions with Meta Pixel (formerly Facebook Pixel). Configure everything from Website Settings with cookie consent, user exclusion, test mode, and standard eCommerce events - no coding required.
Features
Meta Pixel JS Snippet Injection
Automatically injects the Meta Pixel JavaScript snippet on every page of your Odoo website. Non-blocking, deferred loading ensures zero impact on page speed and user experience.
Multi-Website Pixel Support
Configure a unique Pixel ID per website in multi-tenant Odoo setups. Each website tracks independently with its own settings, consent rules, and event configuration.
Cookie Consent Integration
Works with Odoo's native cookie consent bar. Visitors can opt in or out of tracking. Consent revocation is respected immediately - no tracking fires without explicit permission.
eCommerce Standard Events
Fires Meta standard events automatically - ViewContent, AddToCart, InitiateCheckout, and Purchase - so you can build conversion-optimized ad campaigns without custom development.
User & Group Exclusion
Exclude internal Odoo users and specific user groups from tracking. No more counting your own staff as conversions. Perfect for staging, QA, and internal browsing.
Test Mode & Pixel Helper
Enable test mode from Website Settings to validate your Pixel setup with Meta Pixel Helper before going live. Confirm events fire correctly without polluting production data.
See It in Action
Global Language Support (20+)
Available in 20+ languages: es_ES, fr_FR, it_IT, pt_BR, nl_NL, da_DK, de_DE, pl_PL, ar_001, zh_CN, ru_RU, ja_JP, tr_TR, id_ID, th_TH, vi_VN, ko_KR, pt_PT, sv_SE, cs_CZ.
Premium Support & 90-Day Warranty
90 days of free technical support and bug fixes included with your purchase.
Contact SupportBuilt by Odoo Engineering
| Availability |
Odoo Online
Odoo.sh
On Premise
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| Odoo Apps Dependencies |
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Discuss (mail)
• Website (website) • eCommerce (website_sale) • Invoicing (account) |
| Lines of code | 277 |
| Technical Name |
oe_facebook_pixel |
| License | OPL-1 |
| Website | https://odooengineering.com |
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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