The WhatsApp Cloud API, hosted by Meta, allows medium and large businesses to send and receive whatsapp messages to communicate with their customers at scale.

For More Details: https://developers.facebook.com/docs/whatsapp/cloud-api

The main difference between these two is: The WhatsApp Cloud API is hosted and managed by Meta itself, while The WhatsApp Business/On-Premise API is hosted and maintained by third party BSPs.

For More Details: https://developers.facebook.com/docs/whatsapp/cloud-api/overview/ #on-premises-api-vs--cloud-api-comparison

The WhatsApp Cloud API is free, all businesses can now access WhatsApp Cloud API for free but messages are charged as per conversation-based pricing model.

For More Details: https://developers.facebook.com/docs/whatsapp/pricing

The WhatsApp Cloud API charged per 24-hour conversation, not per individual message. Pay Per Conversation, Not Per Message: Each conversation is a 24-hour window where you can send unlimited messages.

For More Details: https://developers.facebook.com/docs/whatsapp/pricing/ #rates

The WhatsApp API is based on a 24-hour customer service window.

There are two categories, each with different pricing:

1. Service (User-initiated) Conversation: When customers send the first message and initiate the conversation. For this type of conversation, businesses can send free-form messages instead of just template messages. You will be charged a Service (user-initiated) rate if you reply to them within 24 hours.

2. Business-initiated conversation: A business-initiated conversation starts when businesses reach out to customers by sending a message. Only pre-approved message templates can be used for this type of conversation.

Business-initiated conversations are categorised with one of the following categories:

1. Marketing, 2. Utility, 3. Authentication and 4. Service.

You will be charged a Business-initiated rate as per the template category you have used, Fees per conversation vary by country.

Each conversation lasts for 24 hours, after which it will be counted as a new conversation.

If you send broadcasts to initiate a conversation with your contact:

You will be charged a Business-initiated rate as per the template category you have used.

Each conversation lasts for 24 hours, after which it will be counted as a new conversation

For More Details: https://developers.facebook.com/docs/whatsapp/pricing/#conversations

WhatsApp message templates are specific message formats that you can use multiple times to connect with your customer once they've opted-in to receive a message from you. Templates use variables or placeholders that are replaced with dynamic content according to your data. outside of the 24-hour window, you can only send messages via Pre-approved Message Templates

Before sending a template message, you need to create a template. If your template is not approved, you can not use one of your message templates.

For More Details: https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-message-templates/

1 Text Message Templates, 2. Multimedia Message Templates, 3. Interactive Message Templates

For More Details: https://www.facebook.com/business/help/722393685250070

Temporary Access token expires in 24 hours but permanent access token will never expire. This permanent access token will never expire unless you manually revoke it.

For More Details: https://developers.facebook.com/blog/post/2022/12/05/auth-tokens/

No, you cannot use the same phone number for personal and business WhatsApp. If you register for a business account using the same phone number, your personal account will be converted into WhatsApp Business account.

Yes, you can add your landline number to your WhatsApp Cloud API.

For More Details: https://developers.facebook.com/docs/whatsapp/phone-numbers/

https://developers.facebook.com/docs/whatsapp/cloud-api/get-started/add-a-phone-number/

For More Details:

https://developers.facebook.com/blog/post/2022/12/05/auth-tokens/

This means businesses have 24 hours to reply to messages to customers. After those 24 hours, businesses can only send a message with a WhatsApp Business template message. Template messages can be sent to either start a new conversation or reply to a customer after the 24-hour window.

For More Details:

https://developers.facebook.com/docs/whatsapp/conversation-types

For each registered business phone number, Cloud API supports up to 80 messages per second (mps) by default, and up to 1,000 mps by request. Throughput is inclusive of inbound and outbound messages and all message types.

For More Details:

https://developers.facebook.com/docs/whatsapp/cloud-api/overview/

Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period.

For More Details:

https://developers.facebook.com/docs/whatsapp/messaging-limits/

Your quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency which include user feedback signals like blocks, reports and the reasons users provide when they block a business.

For More Details:

https://developers.facebook.com/docs/whatsapp/messaging-limits #quality-rating-and-messaging-limits

We first need to verify your Business means that you need to prove that you are the owner of the business and Facebook lets you verify your business through a form.

For More Details:

https://developers.facebook.com/docs/whatsapp/overview/business-accounts/

An official business account has a green checkmark badge in its profile and chat thread headers.

For More Details:

https://developers.facebook.com/docs/whatsapp/overview/business-accounts/

There are four types of interactive messages. This includes list messages, reply buttons, single-product and multi-product messages. Single and multi-product messages are great for sending a Catalogue to customers.

A Facebook Business Manager can have multiple WABAs and a WABA can have up to 20 phone numbers. You may register up to 20 phone numbers for a WhatsApp Business Account (WABA).

Unverified businesses can only connect up to 2 phone numbers to their WABA. However, If you are a verified business and have low message quality and engagement, your business may be limited to 2 phone numbers.

For More Details:

https://developers.facebook.com/docs/whatsapp/phone-numbers