Odoo Facebook Pixel Integration

by
Odoo

21.55

v 17.0 Third Party 80
Live Preview
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
Community Apps Dependencies
Lines of code 255
Technical Name website_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz/shop
Versions 17.0 14.0 15.0 16.0 13.0 10.0 9.0 11.0 12.0
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Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
Community Apps Dependencies
Lines of code 255
Technical Name website_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz/shop
Versions 17.0 14.0 15.0 16.0 13.0 10.0 9.0 11.0 12.0
  • Community
  • Enterprise
Enterprise Community

Integrate Facebook Pixel to an Odoo website and track customer visits

Description

Add the Meta Pixel code to your Odoo website and get analytic data that could be used for understanding visitor's actions. With this script, you get ability to track Website Activities, Improve Your Return on Advertising, Reach New and Existing Customers on Facebook Ads.

To track Odoo Facebook Pixel eCommerce events, such as "ViewContent", "Search", "AddToWishlist", "AddToCart", "InitiateCheckout", "AddPaymentInfo", and "Purchase" on your Odoo website, consider using of the app: Odoo Facebook Pixel eCommerce Tracking.

Benefits
Add Pixel

Activate the Facebook Pixel easily

Watch Demo

Watch the video tutorial

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Configuration
Adding a tracking ID
Go to the "Website" - "Configuration" - "Settings" menu and activate the "Facebook Pixel" option. Then enter Tracking ID.
Odoo Facebook Pixel and setting the Pixel Tracking ID in Odoo 17.0
Apply the changes. The Facebook Pixel will be activated on all pages of your website.
Cookie Consent Settings
You can specify a default consent value for new visitors to your website.
Odoo Facebook Pixel Cookie Consent setting in Odoo 17.0
The cookie consent for Facebook tracking is revoked by default for new visitors to the website, in case, when the Consent Manager is set to Odoo Cookie Bar and you have activated the "Facebook Pixel - Consent is Revoked (by default)" option. Otherwise, when Consent Manager is "None", a consent is granted always.
The script sample in a web page code:
Meta Pixel script with revoked cookie consent in Odoo 17.0
Odoo Cookie Types
Odoo Cookie Bar has two types of cookies - Required Cookies, which are always set because they are necessary for the website to function properly. To allow only this type of cookie, the visitor should click "Only essentials".
And Optional Cookies that consent to the use of other types of cookies. Optional Cookies will be allowed when the visitor clicks on "I agree".
Odoo Cookie Bar 17.0
If your website visitor has allowed all cookies on the Odoo Cookie Bar, the Pixel script will have a corresponding consent directive.
Meta Pixel script with granted cookie consent in Odoo 17.0
Testing
Testing by the Chrome extension

You can easily test the Odoo Facebook Pixel integration via the Chrome extension "Meta Pixel Helper".

Odoo 17.0 Website Facebook Pixel

Download it by this link: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Found out the testing details in our YouTube manual.

Testing Particularities

As the Meta Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the Meta Pixel script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Pixel script.
Results
Connect to your Facebook Business account to view the event activity:
Odoo Facebook Pixel integration - event activity
Contact Us
Support, customizations, and development
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 10,000 app downloads and purchases
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Version: 17.0.2.0.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 17.0.2.0.0 2024-02-24
    • Change the license to the OPL-1.
    • Implement a cookie consent management.
    • Implement integration with the standard Odoo Cookies Bar.
  • 17.0.1.0.0 2023-11-07
    • Migration from 16.0.
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