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  1. APPS
  2. eCommerce
  3. Odoo Google Tag Manager Enhanced Conversion Tracking v 17.0
  4. Sales Conditions FAQ

Odoo Google Tag Manager Enhanced Conversion Tracking

by Garazd Creation https://garazd.biz/shop/odoo-gtm-conversion-194
Odoo

$ 180.54

v 17.0 Third Party 59
Live Preview
Apps purchases are linked to your Odoo account, please sign in or sign up first.
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies Show
• Odoo Google Analytics 4 eCommerce Tracking
• Odoo Google Consent Mode
• Website | eCommerce Tracking Base
• Global Site Tag (gtag.js) is now the Google Tag
• Odoo Cookies Consent Management
• Odoo Google Tag Manager | Odoo GTM
Lines of code 2732
Technical Name website_sale_google_tag
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-gtm-conversion-194
Versions 16.0 17.0 18.0 19.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies Show
• Odoo Google Analytics 4 eCommerce Tracking
• Odoo Google Consent Mode
• Website | eCommerce Tracking Base
• Global Site Tag (gtag.js) is now the Google Tag
• Odoo Cookies Consent Management
• Odoo Google Tag Manager | Odoo GTM
Lines of code 2732
Technical Name website_sale_google_tag
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-gtm-conversion-194
Versions 16.0 17.0 18.0 19.0
  • Description
  • License
This module extends the functionality of the Google Analytics 4 eCommerce app.
If you have already purchased it for Odoo 17.0, you will pay only
101.00 EUR
  • Community
  • Enterprise
Enterprise Community

Advanced conversion tracking for Odoo websites via Google Tag Manager

Description

There are several ways to collect tracking data on your Odoo website and send it to Google. The Google Tag Manager is a way to send tracking data via DataLayer, that is preferred by marketers and advanced users, who have experience with configuring tags on the GTM side.

However, a process of manual relations building between website CSS selectors and GTM triggers is quite complicated and takes a time. Various ready-made GTM integrations CMS providers simplify this process and allow you to quickly start tracking conversions on your website.

On Odoo websites, if you prefer using of the Google Tag Manager to integrate with analytical and advertising services, this solution provides you with convenient tools and can save time.

You can use Odoo e-Commerce events, like as "view_item", "add_to_cart", "begin_checkout", "purchase", and others, to set up conversion actions and send tracking data about your products and hashed users' data to Google, for getting enhanced conversions and track dynamic conversion values.

The module allows you to configure tracking events via Odoo UI, without additional development on your website, and allows minimizing of manual configuring actions on the GTM side.

Benefits
Easy & Simple

Easy to activate and configure

Get value

Get a solution to meet your business needs

Support

Free 60 days support and 360 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 17.0
You can activate the Debug Logging for testing purposes as well. Additional messages will be added to the Odoo log and the browser console.
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Configuration of this option only makes sense if you use the "Internal Logs" in your tracking services.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Configuration
Adding a tracking service

Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo 17.0 Google Tag Manager activate tracking service
  • Specify a website (if you have a multi-website environment).
  • Select the service type "Google Tag Manager".
  • Fill in your container ID.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Odoo Google Analytics 4 tracking - internal logging in 17.0
Enhanced conversions
To set up enhanced conversions in Google Tag Manager, activate the "Allow Enhanced Conversions" option on the "Advanced Matching" tab.
Set up enhanced conversions in Google Tag Manager in Odoo 17.0
The following user-provided data can be sent to Google, in case when you activate the appropriated options in the tracking service:
Data Field Parameter Name Description Example
Email address sha256_email_address Hashed user email. Raw value: test@example.com | Hashed value: a8af8341993604f29cd4e0e5a5a4b5d48c575436c38b28abbfd7d481f345d5db
Phone number sha256_phone_number User phone number that is converted in E.164 format, including a plus sign (+) prefix and country code with no dashes, parentheses, or spaces. Raw value: +380500000000 | Hashed value: e9d3eef677f9a3b19820f92696be53d646ac4cea500e5f8fd08b00bc6ac773b1
Street address address.street User street address. 123 Sun Street, 7
City address.city User city name. Kyiv
Region address.region User province, state, or region. Kyivska
Postal code address.postal_code User post code. 12345
Country address.country User country code with 2 letters according to the ISO 3166-1 alpha-2 standard. UA
You can find additional information about setting up enhanced conversions for web using Google Tag Manager in this Google Ads Help topic: https://support.google.com/google-ads/answer/13262500.
Product Data
The solution tracks events in Odoo eCommerce, fulfills them with product data and send to Google through DataLayer in the "ecommerce" parameter.
Odoo e-Commerce product and transaction data 17.0
Related Modules
Odoo App Facebook Pixel eCommerce
Facebook Pixel eCommerce

eCommerce Facebook Pixel | Meta Pixel | Track Events | Website events tracking | Facebook Pixel Integration | Website Tracking | Add eCommerce events to product and category website pages

Odoo App Google Ads Conversion Tracking
Google Ads Conversion Tracking

Google Ads Enhanced Conversions for e-commerce | Google Tag gtag.js | Google Adwords

Odoo App GA Measurement Protocol
GA Measurement Protocol

Google Measurement Protocol | GA4 Measurement Protocol API

Contact Us
Support, customizations, and development
https://garazd.biz/contactus
support@garazd.biz
https://garazd.biz/support
Our expertise
Official Odoo Partner
OCA Member
With Odoo since 2014
Over 23,000 app downloads and purchases
Our apps in the TOP 10 on Odoo Apps
Explore our apps
Watch and subscribe
Version: 17.0.1.0.1
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 17.0.1.0.1 2024-09-17
    • Change the dataLayer calling.
  • 17.0.1.0.0 2024-04-13
    • Migration from 16.0.
Odoo Proprietary License v1.0

This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.

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  • This section is meant to ask simple questions or leave a rating. Every report of a problem experienced while using the module should be addressed to the author directly (refer to the following point).
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  • Ratings
  • Discuss
great support, quick and happy with app!
by
t.davidson@gebensfreude.de
on 4/8/25, 3:27 AM



great customer support , thanks alot for your help , app is working great , i think it is the only app in the market that send customer detail data layer for advance integration
by
mohamed
on 2/28/25, 6:02 AM


Re: great customer support , thanks alot for your help , app is working great , i think it is the only app in the market that send customer detail data layer for advance integration
by
Yury
on 2/28/25, 8:12 AM Author

Hi Mohamed,

Thank you for your feedback!


Best regards, Yurii Razumovskyi.

Company Garazd Creation — Odoo solutions for e-Commerce, SEO, Data Feeds, Website Tracking, Marketing, Analytics, and Marketplace integrations, Product Label designing and printing.

https://garazd.biz



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