Odoo Google Tag Manager Enhanced Conversion Tracking
by Garazd Creation https://garazd.biz/shop/odoo-gtm-conversion-194$ 211.81
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 3272 |
| Technical Name |
website_sale_google_tag |
| License | OPL-1 |
| Website | https://garazd.biz/shop/odoo-gtm-conversion-194 |
| Versions | 16.0 17.0 18.0 19.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 3272 |
| Technical Name |
website_sale_google_tag |
| License | OPL-1 |
| Website | https://garazd.biz/shop/odoo-gtm-conversion-194 |
| Versions | 16.0 17.0 18.0 19.0 |
- Community
- Enterprise
Advanced conversion tracking for Odoo websites via Google Tag Manager
There are several ways to collect tracking data on your Odoo website and send it to Google. The Google Tag Manager is a way to send tracking data via DataLayer, that is preferred by marketers and advanced users, who have experience with configuring tags on the GTM side.
However, a process of manual relations building between website CSS selectors and GTM triggers is quite complicated and takes a time. Various ready-made GTM integrations CMS providers simplify this process and allow you to quickly start tracking conversions on your website.
On Odoo websites, if you prefer using of the Google Tag Manager to integrate with analytical and advertising services, this solution provides you with convenient tools and can save time.
You can use Odoo e-Commerce events, like as "view_item", "add_to_cart", "begin_checkout", "purchase", and others, to set up conversion actions and send tracking data about your products and hashed users' data to Google, for getting enhanced conversions and track dynamic conversion values.
The module allows you to configure tracking events via Odoo UI, without additional development on your website, and allows minimizing of manual configuring actions on the GTM side.
Easy to activate and configure
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The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type "Google Tag Manager".
- Fill in your container ID.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
| Data Field | Parameter Name | Description | Example |
|---|---|---|---|
| Email address | sha256_email_address |
Hashed user email. | Raw value: test@example.com | Hashed value: a8af8341993604f29cd4e0e5a5a4b5d48c575436c38b28abbfd7d481f345d5db |
| Phone number | sha256_phone_number |
User phone number that is converted in E.164 format, including a plus sign (+) prefix and country code with no dashes, parentheses, or spaces. | Raw value: +380500000000 | Hashed value: e9d3eef677f9a3b19820f92696be53d646ac4cea500e5f8fd08b00bc6ac773b1 |
| Street address | address.street |
User street address. | 123 Sun Street, 7 |
| City | address.city |
User city name. | Kyiv |
| Region | address.region |
User province, state, or region. | Kyivska |
| Postal code | address.postal_code |
User post code. | 12345 |
| Country | address.country |
User country code with 2 letters according to the ISO 3166-1 alpha-2 standard. | UA |
- How to set up Google tag gateway: https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide
- Set up Google tag gateway with Cloudflare: https://support.google.com/tagmanager/answer/16061406
- Google First-party mode - load Google scripts through server-side tagging: https://developers.google.com/tag-platform/tag-manager/server-side/dependency-serving
https://www.googletagmanager.com/, click the button on the right.
-
19.0.1.0.2 2025-12-29
- Improve getting of the list of allowed settings for user data.
-
19.0.1.0.1 2025-12-25
- Add a list of allowed user data settings.
-
19.0.1.0.0 2025-10-11
- Migration from 18.0.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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Stape Ga4 GTM MetaApi
Hello, I would like to use your module to configure server-side tracking with the Stape Ga4 GTM link. Does the module generate a complete GA4 DataLayer including customer data (email, phone number) for the Meta conversion API and deduplication management? And will I receive a complete guide with the module?
Stape Ga4 GTM MetaApi
Hello,
Thank you for your interest in our Odoo solutions!
About your question, if you need an integration with Meta Conversions API, you can use a ready-made app https://apps.odoo.com/apps/modules/19.0/website_sale_facebook_capi/. It provides all product data to Meta and customer data for the Advanced Matching. Event deduplication is implemented as well.
If you prefer using the Google Tag Manager as a way to transfer tracking data to Meta, you can use the current, Google Tag Manager Enhanced Conversion Tracking, app. Product and user data are provided in the Google format, so you need to convert them to the Meta format with the GTM side settings.
According to guides, all our apps have detailed manuals in the app descriptions, and most of them have video guides. Additionally, you can contact us by email, support@garazd.biz, anytime you require help or assistance with our Odoo modules.
Best regards, Yurii Razumovskyi