| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• eCommerce (website_sale) • Discuss (mail) • Invoicing (account) |
| Lines of code | 1097 |
| Technical Name |
eb_odoo_google_tag_manager |
| License | OPL-1 |
| Website | https://www.echobitzit.com |
| Versions | 17.0 18.0 19.0 |
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• eCommerce (website_sale) • Discuss (mail) • Invoicing (account) |
| Lines of code | 1097 |
| Technical Name |
eb_odoo_google_tag_manager |
| License | OPL-1 |
| Website | https://www.echobitzit.com |
| Versions | 17.0 18.0 19.0 |
Google Tag Manager
Google Tag Manager allows eCommerce businesses to accurately track how customers
interact with their online store. By implementing essential eCommerce tags such as View Item,
Add to
Cart, View Cart, Add to Wishlist, View Wishlist, Begin Checkout, and Purchase , this module
sends cleaner,
real-time
data from Odoo to Google Tag Manager without any technical effort on the user’s part. Each tag captures
key user actions across the buying journey—starting from product browsing to final order
placement—helping store owners understand customer behavior with precision.
These GTM events empower marketers and analysts to measure conversions more effectively, optimize
product performance, and implement advanced remarketing strategies such as targeting users who viewed a
product but did not purchase. With seamless automation, this integration enables businesses to improve
ROI through data-driven decisions, reduce advertising costs, and enhance overall customer experience on
Odoo-based eCommerce stores.
Version 18.0.1.0.0
Setup
Click on the "Activate" button in the Google Tag Manager module.
Open the Tag Manager website and then click on the "Create Account" button.
Add the Account Name and Country, then add the Container Name. After that, click on the Web platform and then click on the Create button.
Accept the Terms and Conditions, and then click on the "Yes" button.
Copy the Tag Manager ID: GTM-T9F33Z8C.
In the Settings module, click on Website. In the Google Tag Manager section, enable the Enable Google Tag Manager option and paste the Google Tag Manager ID in the GTM Container field.
Open the "Analytics" website and then click on the "+ Create" button.
Click on the "Account" option.
Add the "Account name" and then click on the "Next" button.
Add the "Property details" and then click on the "Next" button.
Select the industry in the "Industry Category" field, then select the business size, and finally click on the "Next" button.
Select any object and then click on the "Create" button.
Accept the Terms and Conditions and then click on the "I Accept" button.
Click on the "Web" platform.
Add the URL in the "Website URL" field, then add the name in the "Stream name" field, and click on the "Create & Continue" button.
Enable the "Enhanced Measurement" section and enable all measurement options.
In Google Tag Manager, click on the "Tags" menu and then click on the "New" button.
Click on "Tag Configuration" and then click on the "Google Analytics" tag type.
Click on the "Google Tag" option.
Copy the "Measurement ID" from the Analytics website.
Paste the copied "Measurement ID" into the "Tag ID" field.
Add "All Pages" in the Triggering section, then enter the name, and finally click on the "Save" button.
Click on the "Tags" menu and then click on the "New" button.
Click on the "Tag Configuration" option and then click on the "Google Analytics" tag type.
Click on the "Google Analytics: GA4 Event" option.
Copy the "Measurement ID".
Paste the copied "Measurement ID" into the "Measurement ID" field in Google Tag Manager and then add the "Event Name".
Add the "Event Parameters".
Click on "Triggering".
Click on the "+" button.
Click on "Trigger Configuration".
Click on the "Custom Event" trigger type option.
Add the "Event Name" and the Title name, and then click on the "Save" button.
Add the tag title name and then click on the "Save" button.
The "View Item" tag was added successfully in Google Tag Manager.
Add all tags in Google Tag Manager.
Click on the "Variables" menu and then click on the "New" button.
Click on "Variable Configuration" and then click on the "Data Layer Variable" type.
Add the Title and the "Data Layer Variable Name", and then click on the "Save" button.
The User-Defined Variable was added successfully in Google Tag Manager.
All User-Defined Variables have been created in Google Tag Manager.
Click on the "Submit" button.
Add the "Version Name" and "Version Description", and then click on the "Publish" button.
Click on the three dots and then click on "Preview".
Add the Website URL and then click on the "Connect" button.
The website has been successfully connected with Google Tag Manager.
Click on the "Shop" menu and then click on the "Add to Cart" icon.
Click on the "View Cart" button. In Google Tag Manager, both the "Add to Cart" and "View Cart" actions are fired.
In Google Tag Manager, the "GA4 - Add to Cart" and "GA4 - View Cart" tags are successfully fired.
Click on the "Checkout" button.
In Google Tag Manager, the "GA4 - Begin Checkout" tag is fired successfully. Click on this tag.
In the "GA4 - Begin Checkout" tag, click on the "begin_checkout" fired event.
All information related to the fired tag is displayed.
Click on the "Purchase Confirm" button.
The product was purchased successfully.
The "GA4 - Purchase" tag was fired successfully in Google Tag Manager.
Click on the "Wishlist" icon.
In Google Tag Manager, the "GA4 - Add to Wishlist" tag was fired successfully.
Click on the "Wishlist" page.
In Google Tag Manager, the "GA4 - View Wishlist" tag was fired successfully.
Click on the product.
The "GA4 - View Item" tag was fired successfully.
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FAQS
This module automatically tracks eCommerce events in your Odoo website and sends them to Google Tag Manager.
It supports View Item, Add to Cart, View Cart, Add to Wishlist, View Wishlist, Begin Checkout, and Purchase events.
Yes, the module fully supports GA4 event tracking through GTM.
No coding skills are required; the setup works via simple configurations in GTM.
Yes, it sends detailed product information to GTM in real time.
No, it uses optimized, asynchronous scripts so there’s no performance impact.
No, it does not change or edit any core Odoo code, keeping your system upgrade-safe.
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