Skip to Content
Odoo Menu
  • Sign in
  • Try it free
  • Apps
    Finance
    • Accounting
    • Invoicing
    • Expenses
    • Spreadsheet (BI)
    • Documents
    • Sign
    Sales
    • CRM
    • Sales
    • POS Shop
    • POS Restaurant
    • Subscriptions
    • Rental
    Websites
    • Website Builder
    • eCommerce
    • Blog
    • Forum
    • Live Chat
    • eLearning
    Supply Chain
    • Inventory
    • Manufacturing
    • PLM
    • Purchase
    • Maintenance
    • Quality
    Human Resources
    • Employees
    • Recruitment
    • Time Off
    • Appraisals
    • Referrals
    • Fleet
    Marketing
    • Social Marketing
    • Email Marketing
    • SMS Marketing
    • Events
    • Marketing Automation
    • Surveys
    Services
    • Project
    • Timesheets
    • Field Service
    • Helpdesk
    • Planning
    • Appointments
    Productivity
    • Discuss
    • Approvals
    • IoT
    • VoIP
    • Knowledge
    • WhatsApp
    Third party apps Odoo Studio Odoo Cloud Platform
  • Industries
    Retail
    • Book Store
    • Clothing Store
    • Furniture Store
    • Grocery Store
    • Hardware Store
    • Toy Store
    Food & Hospitality
    • Bar and Pub
    • Restaurant
    • Fast Food
    • Guest House
    • Beverage Distributor
    • Hotel
    Real Estate
    • Real Estate Agency
    • Architecture Firm
    • Construction
    • Property Management
    • Gardening
    • Property Owner Association
    Consulting
    • Accounting Firm
    • Odoo Partner
    • Marketing Agency
    • Law firm
    • Talent Acquisition
    • Audit & Certification
    Manufacturing
    • Textile
    • Metal
    • Furnitures
    • Food
    • Brewery
    • Corporate Gifts
    Health & Fitness
    • Sports Club
    • Eyewear Store
    • Fitness Center
    • Wellness Practitioners
    • Pharmacy
    • Hair Salon
    Trades
    • Handyman
    • IT Hardware & Support
    • Solar Energy Systems
    • Shoe Maker
    • Cleaning Services
    • HVAC Services
    Others
    • Nonprofit Organization
    • Environmental Agency
    • Billboard Rental
    • Photography
    • Bike Leasing
    • Software Reseller
    Browse all Industries
  • Community
    Learn
    • Tutorials
    • Documentation
    • Certifications
    • Training
    • Blog
    • Podcast
    Empower Education
    • Education Program
    • Scale Up! Business Game
    • Visit Odoo
    Get the Software
    • Download
    • Compare Editions
    • Releases
    Collaborate
    • Github
    • Forum
    • Events
    • Translations
    • Become a Partner
    • Services for Partners
    • Register your Accounting Firm
    Get Services
    • Find a Partner
    • Find an Accountant
      • Get a Tailored Demo
    • Implementation Services
    • Customer References
    • Support
    • Upgrades
    Github Youtube Twitter Linkedin Instagram Facebook Spotify
    +32 2 290 34 90
    • Get a Tailored Demo
  • Pricing
  • Help
  1. APPS
  2. Website
  3. Odoo Google Analytics Measurement Protocol v 18.0
  4. Sales Conditions FAQ

Odoo Google Analytics Measurement Protocol

by Garazd Creation https://garazd.biz/shop/odoo-google-analytics-measurement-protocol-232
Odoo

$ 288.29

v 18.0 Third Party 2
Live Preview
Apps purchases are linked to your Odoo account, please sign in or sign up first.
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies Show
• Odoo Google Analytics 4 eCommerce Tracking
• Request Helper
• Odoo Google Consent Mode
• Website | eCommerce Tracking Base
• Global Site Tag (gtag.js) is now the Google Tag
• Odoo Cookies Consent Management
• Odoo Google Tag Manager | Odoo GTM
Lines of code 3145
Technical Name website_sale_google_analytics_api
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-google-analytics-measurement-protocol-232
Versions 16.0 17.0 18.0 19.0
You bought this module and need support? Click here!
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies Show
• Odoo Google Analytics 4 eCommerce Tracking
• Request Helper
• Odoo Google Consent Mode
• Website | eCommerce Tracking Base
• Global Site Tag (gtag.js) is now the Google Tag
• Odoo Cookies Consent Management
• Odoo Google Tag Manager | Odoo GTM
Lines of code 3145
Technical Name website_sale_google_analytics_api
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-google-analytics-measurement-protocol-232
Versions 16.0 17.0 18.0 19.0
  • Description
  • License
This module extends the functionality of the Google Analytics 4 eCommerce app.
If you have already purchased it for Odoo 18.0, you will pay only
115.00 EUR
  • Community
  • Enterprise
Enterprise Community
GA Measurement Protocol youtube video tutorial
Watch on Youtube

Send GA4 tracking data with server-to-server integration via the Google Analytics Measurement Protocol

Description

The Google Analytics Measurement Protocol is a method for sending data directly to Google Analytics via API. It can work alongside browser tracking and without it, send online and offline events.

When browser extensions on the side of your website visitor block Google JS scripts, and tracking data is not sent, server-side integration can provide data for these events.

Thus, Measurement Protocol supplements, not replaces, tracking data collection via gtag.js and DataLayer scripts.

The Google Analytics Measurement Protocol app connects your Odoo website to Google Analytics through server-side integration, providing enhanced tracking data for more accurate analytics.

Found out more about the Google Analytics Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/ga4

Benefits
Easy & Simple

Easy to activate and configure

Multi-Tags

Support multiple tags on one website

Multi

Multi-Website support

Support

Free 60 days support and 360 days bug-fixing

Activation
After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:
Odoo 18.0 ga measurement protocol settings website activate tracking debug logging
If Odoo's standard Google Analytics feature is used, deactivate it and move the tracking ID to a new tracking service.
Odoo 18.0 settings website deactivate google analytics
Adding a Tracking Service
Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service for your Odoo website:
Odoo 18.0 website configuration tracking services new
Firstly, fill in the following fields in the new tracking service:
Odoo 18.0 google analytics 4 tracking service website type key
  • Specify a Website (if multiple websites are used)
  • Select the service Type as Google Analytics 4
  • Paste your GA4 Measurement ID into the Key field
Then, specify the type of identifier for the products and which product category is provided to Google:
Odoo 18.0 google analytics 4 tracking service item type category
If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.
Select the desired Category Type: an eCommerce Public Category or an internal Product Category.
The next option is the Lead Value on the Options tab:
Odoo 18.0 google analytics 4 tracking service options lead value
It is a monetary value of the Lead Generation event and should be set according to your estimation.
Measurement Protocol Activation
Enable the Internal Logs option:
Odoo 18.0 ga measurement protocol tracking service options internal logs
Internal logging is a required feature for API integration, which must be enabled.
After that, switch on the API mode by enabling the Activate option in the API section:
Odoo 18.0 ga measurement protocol tracking service options api activate access token
Next, log in to your Google Analytics account and create an Access Token under Web stream details, Events section, and Measurement Protocol API secrets:
Odoo 18.0 google analytics 4 web stream details measurement protocol api secrets
Copy the Secret value and paste it into the corresponding field in Odoo:
Odoo 18.0 google analytics 4 measurement protocol api secrets value
Tracking Data Sending
Internal logs provide information about visitor actions on your Odoo website and can be used for further analysis and monitoring of the site. Click the Logs button at the top of the form:
Odoo 18.0 google analytics 4 tracking service logs button
Enable the State and API Sent Date columns to display a status and the date of sending the event to Google Analytics 4 via the Measurement Protocol:
Odoo 18.0 ga measurement protocol tracking logs state api sent date
Events are sent periodically by a scheduled action:
Odoo 18.0 ga measurement protocol scheduled action
By default, it runs every 30 minutes, and this period can be adjusted according to your requirements.
To send tracking data manually, select tracking logs from the list or open a log and click on Send Event:
Odoo 18.0 ga measurement protocol tracking log send event
After sending, the log status can be changed to Warning or Error, in case of a lack of data or other causes. Open the Technical tab and get details in the API Response field:
Odoo 18.0 ga measurement protocol tracking log warning api response
As tracking logs can contain sensitive data such as IP addresses and Google IDs, it's possible to configure their cleaning up. Go to the website settings and specify the period for cleaning. The default period is 30 days:
Odoo 18.0 website settings clean up period for internal logs unlink
Enable the Unlink Logs After Period option for complete removal of tracking logs older than the specified period.
User-provided Data
Including user-provided data in tracking events improves the accuracy of Google Analytics measurements. Go to the Advanced Matching tab and enable the required data options to transmit user-provided data to Google:
Odoo 18.0 ga measurement protocol tracking service advanced matching
User data is sent in a protected way, as it is hashed according to Google's requirements.
Testing
For testing, it is necessary to log out of Odoo or use a different browser, as website tracking is deactivated for internal Odoo users.
Realtime Overview
The first way to test the Google Analytics Measurement Protocol integration is to use the Realtime overview. Enable the Remove JS Script option to prevent events from being sent to Google Analytics via script before API:
Odoo 18.0 ga measurement protocol tracking service options remove js script
Once the state of internal logs sending has changed to Sent, go to Google Analytics, then open the Reports menu and the Realtime overview page:
Odoo 18.0 google analytics 4 reports realtime overview
Review the Event count by Event name and Key Events by Event name sections, which should contain the events you sent.
Measurement Protocol Validation Server
To verify the integration with the Measurement Protocol validation server, enable the Debug Mode option in your Google Analytics tracking service settings:
Odoo 18.0 ga measurement protocol tracking service options debug mode
Open one of the events and send it manually. If the log status has changed to Debug and on the Technical tab, the API Response field has the OK value, it means that no errors were found:
Odoo 18.0 ga measurement protocol tracking log debug
If the status changed to Warning or Error, check the API Response field for details on why:
Odoo 18.0 ga measurement protocol tracking log warning api response
After completing testing, disable Debug Mode and send the event again. The Sent status means that the event was successfully sent via API to Google Analytics:
Odoo 18.0 ga measurement protocol tracking log sent
Related Modules
Odoo App Facebook Conversions API
Facebook Conversions API

Meta Facebook Conversions API | Facebook Conversion API | Meta CAPI for Tracking Events | Facebook CAPI Integration | Facebook Pixel | Meta Pixel

Odoo App TikTok Events API
TikTok Events API

TikTok Conversions API | TikTok Event API Integration | Track e-Commerce Events

Odoo App Snapchat Pixel Events
Snapchat Pixel Events

Snapchat Pixel eCommerce Events Tracking

Contact Us
Support, customizations, and development
https://garazd.biz/contactus
support@garazd.biz
https://garazd.biz/support
Our expertise
Official Odoo Partner
OCA Member
With Odoo since 2014
Over 25,000 app downloads and purchases
Our apps in the TOP 10 on Odoo Apps
Explore our apps
Watch and subscribe
Version: 18.0.1.1.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 18.0.1.1.0 2025-10-12
    • Decrease the price.
    • Improve demo data.
  • 18.0.1.0.0 2025-01-14
    • Migration from 17.0.
Odoo Proprietary License v1.0

This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.

Please log in to comment on this module

  • The author can leave a single reply to each comment.
  • This section is meant to ask simple questions or leave a rating. Every report of a problem experienced while using the module should be addressed to the author directly (refer to the following point).
  • If you want to start a discussion with the author or have a question related to your purchase, please use the support page.
Community
  • Tutorials
  • Documentation
  • Forum
Open Source
  • Download
  • Github
  • Runbot
  • Translations
Services
  • Odoo.sh Hosting
  • Support
  • Upgrade
  • Custom Developments
  • Education
  • Find an Accountant
  • Find a Partner
  • Become a Partner
About us
  • Our company
  • Brand Assets
  • Contact us
  • Jobs
  • Events
  • Podcast
  • Blog
  • Customers
  • Legal • Privacy
  • Security

Odoo is a suite of open source business apps that cover all your company needs: CRM, eCommerce, accounting, inventory, point of sale, project management, etc.

Odoo's unique value proposition is to be at the same time very easy to use and fully integrated.

Website made with