CRM Booster turns Odoo's empty priority stars into a real, transparent lead-scoring system. You define scoring rules as ordinary Odoo domains and sort them into two buckets: Fit, which scores who the lead is, and Engagement, which scores what the lead does. Each rule carries a point value, and the module evaluates every lead against the active rules to write a single total score plus a grade onto the lead.

Grades are yours to define by score band, Cold, Warm and Hot, and each grade can mark the lead as Marketing Qualified and set its CRM priority stars so hot leads jump out in the pipeline. A score breakdown on each lead lists every rule that fired and the points it added, so the number is always explainable. Scores recompute when the fields behind your rules change, and a nightly batch keeps the whole pipeline current. An optional free bridge feeds email open and click data from your mass mailings straight into the score.

Scoring Rules: no-code points for fit and engagement

Score Grades: define Cold, Warm and Hot bands

On the lead: score, grade and a transparent breakdown

Pipeline: Score and Grade columns in the opportunity list

Define scoring rules as plain Odoo domains and give each a point value. CRM Booster evaluates every lead against your rules and writes a total score and a grade onto the lead, automatically, with no code and no external service.

Fit rules score who the lead is, such as country, industry, company size or revenue. Engagement rules score what the lead does, such as opening or clicking your emails. CRM Booster keeps the two categories separate so you can balance interest against quality.

Yes. Every lead carries a score breakdown that lists each rule that fired and the points it contributed, so the final number is always explainable to your sales team. Nothing about the score is hidden.

You define grades by score band, for example 0 to 30 Cold, 31 to 70 Warm, 71 and up Hot. Each grade can flag the lead as Marketing Qualified and optionally set the CRM priority stars, so hot leads stand out in the pipeline.

An optional free bridge module adds engagement from your mass mailings, so opening or clicking a campaign adds points through your normal engagement rules. Install it alongside Mass Mailing and the scoring picks up automatically.

Yes, CRM Booster is free and open source under LGPL-3. Use the version selector at the top of this page to pick your Odoo release; each branch is published as its own listing for that exact version.

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