Instagram Messenger Integration

$ 34.10

v 19.0 Third Party

Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• CRM (crm) • Contacts (contacts) • Discuss (mail) • Live Chat (im_livechat) • Calendar (calendar)
Lines of code	2604
Technical Name	`eb_ins_messenger_odoo`
License	OPL-1
Website	https://www.echobitzit.com/
Versions	17.0 18.0 19.0

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Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• CRM (crm) • Contacts (contacts) • Discuss (mail) • Live Chat (im_livechat) • Calendar (calendar)
Lines of code	2604
Technical Name	`eb_ins_messenger_odoo`
License	OPL-1
Website	https://www.echobitzit.com/
Versions	17.0 18.0 19.0

Description
License

Odoo Instagram MessengerIntegration

Supercharge your customer communication by connecting Instagram Messenger directly into Odoo Discuss giving your support and sales teams a unified inbox for every conversation. Seamlessly handle incoming & outgoing messages, media attachments, Invite people and chat transfers while empowering your team with automated agent assignment, intelligent conversation routing, and real-time analytics dashboards. Built on the official Meta Messenger Platform API with robust webhook processing, the module eliminates context-switching by delivering every Instagram interaction inside your existing Odoo workflow.

Why Choose Instagram Messenger Integration

Unified Messenger Inbox in Odoo

Receive and reply to Instagram Messenger conversations directly from Odoo Discuss. No tab-switching, no missed messages everything in one place.

Rich Media & Attachment Support

Send and receive images, videos, files, and voice messages via Instagram Messenger. All media is automatically stored as Odoo attachments on the conversation record.

Smart Chat Transfer & Agent Routing

Seamlessly hand over conversations between support agents with full audit trail. System messages keep both parties informed and conversation continuity intact.

Strategic Business Impact

Faster Response & Team Efficiency

Reduce response time by routing Instagram messages directly to the right Odoo agent. Automated channel creation & assignment eliminate manual coordination.

Real-Time Messaging Analytics

Leverage a comprehensive analytics dashboard to monitor message volume, agent response rates, and engagement trends. Gain actionable insights to optimize communication workflows effectively.

Enhanced Customer Experience

Delight your customers with prompt replies on their preferred platform. Context-aware conversations ensure agents always have the full message history.

Advanced Product Showcase

Master Your Instagram Customer Support with Ease

Explore our comprehensive video guide to see how our system centralizes your entire Instagram customer engagement. From auto-creating CRM leads and managing unified communications to tracking 24-hour windows, witness how we eliminate complexity across your social media support.

Watch Professional Walkthrough

Discover how our system can transform your Instagram Messenger experience in this full walkthrough today.

What is Instagram Messenger Integration?

Instagram Messenger Integration is a native Odoo module that connects your Instagram Professional Accounts directly to Odoo Discuss. Every customer message sent to your Instagram Account arrives in real time as a conversation inside Odoo — no external tools, no browser switching.

Agents manage all Instagram chats from a single unified inbox. They can reply with text or media, transfer conversations to teammates, convert high-value chats into CRM Leads, and monitor team performance through a live Analytics Dashboard — all without leaving Odoo.

Key Features

Everything you need to manage Instagram Messenger conversations, leads, and team performance — end to end

Unified Inbox in Odoo Discuss

All Instagram Messenger conversations arrive directly inside Odoo Discuss. Each customer gets their own channel named IG | Customer Name — agents reply without leaving Odoo.

Rich Media Support

Send and receive images, videos, audio, PDFs, and files in both directions. Incoming media is saved as Odoo attachments; outgoing media is uploaded via Graph API with correct MIME detection.

24-Hour Window Enforcement

Automatically tracks the Instagram 24-hour messaging window per conversation. Blocks expired replies with a clear UserError and shows a warning banner in Odoo Discuss via OWL component.

Chat Transfer & Agent Routing

Transfer any conversation to another agent with a wizard. Adds new agent, removes old one, and posts a system message: "Chat Transferred: Agent A → Agent B" — full handover audit trail.

CRM Lead Creation

Convert any Instagram chat into a CRM Lead in one click. Auto-populates contact info, chat history (last 50 messages), UTM source Instagram / Chat, and assigned agent.

Analytics Dashboard

Real-time KPI dashboard with conversation stats, message volume bar charts, message type donut chart, and agent performance table — filterable by Today / Week / Month.

Message Delivery & Read Tracking

Tracks outgoing message status: sent → delivered → read. Processes Instagram message_deliveries and message_reads webhook events automatically.

Role-Based Access Control

Granular security groups for agents, managers, and admins. Agents see only their own channels; managers have full visibility across all Instagram conversations.

Auto Contact & Channel Creation

First-time Instagram senders are automatically created as Odoo Contacts using Graph API name lookup. A dedicated Discuss Channel is created per customer for full conversation history.

Feature Deep Dive

Explore every capability of our Instagram Messenger Integration in detail

Activate the Instagram Messenger Module

Install the Instagram Messenger integration module from the Odoo Apps menu safely and securely.

Meta Business Account Setup

Ensure your Instagram Professional account is linked to a Meta Business Suite page correctly.

Configure Instagram Provider

Setup your Meta Provider record in Odoo with the required App credentials.

Detailed App Configuration

Complete the configuration by adding App ID, App Secret, and User Access Tokens to start the sync.

Channel Creation & Window Logic

Once connected, Odoo automatically creates channels and manages the 24-hour messaging window.

Seamless Chat Transfer

Easily handover conversations to other support agents through the Transfer Chat wizard with notes.

Collaborative Chat Invitations

Invite specialized agents to join an existing conversation to solve complex customer queries.

Instant CRM Lead Creation

Convert potential Instagram conversations into active Odoo CRM Leads with a single click.

Contextual Lead & History

Maintain full customer context by viewing linked chats and history directly within the CRM Lead.

Centralized Message History

Access a comprehensive log of all Instagram messages, including media and timestamps, centrally in Odoo.

Advanced Analytics Dashboard

Monitor team performance, message volume, and audience engagement with the custom Instagram Dashboard.

Fast Odoo 19 Onboarding

Install the module, configure your Meta App, generate your Page Access Token, and connect your Meta account to Odoo without adding a separate middleware layer.

Requirements

Odoo 19 Community or Enterprise
Python 3.10 or newer
Basic knowledge of Odoo discuss and CRM
mail and crm modules installed

Key Features

Receive Instagram messages in Odoo
Send images, videos, and files
Automated agent routing & chat transfer
Real-time chat with attachment support

Support from echoBitz

Get expert assistance with module setup, custom webhook configuration, integration with existing Odoo workflows, and ongoing support for your Instagram messaging needs.

Recommended Setup Path

1. Install the module

Deploy the app in Odoo 19 and confirm your base configuration.

2. Configure Meta App

Set up the Messenger product in Meta for Developers and generate access tokens.

3. Connect Your Instagram Account

Add your Instagram page in Odoo, verify the webhook, and start receiving messages.

Release Notes & Version History

Version 19.0.1.0.0 — Initial Release

Core Engine: High-performance, zero-middleware hub architecture established.

Frequently Asked Questions

Do I need a Instagram Professional Account?

Yes. A proper Instagram Business Account is mandatory. Please note that Personal profiles and Content Creator accounts are not supported for messaging via the Meta API. You also need admin access to the linked Facebook Page and a Meta Developer App.

Can I connect multiple Instagram Accounts?

Yes. You can create multiple Meta Provider records in Odoo, one for each Instagram Account. Each provider has its own Page Access Token and handles its own set of conversations independently.

What media types can be sent and received?

The module supports images, videos, audio, files (PDF, docs), and GIFs in both directions. Incoming media is downloaded and saved as Odoo attachments. Outgoing media from Odoo is uploaded via multipart form with correct MIME type detection.

What happens when the 24-hour window expires?

When a customer's last message is older than 24 hours, the window_expired flag is set to True. Agents trying to reply will see a clear UserError message blocking the send. A visual banner is shown in Odoo Discuss via the OWL component. The window resets when the customer messages again.

How does Chat Transfer work?

Use the Transfer Chat button on an FB Channel. A wizard lets you select the target agent and add a note. The system posts a system message: "Chat Transferred: Agent A → Agent B", adds the new agent to the Discuss channel, and removes the current agent — ensuring full handover.

Can I add multiple agents to the same chat?

Yes. Use the Add User to Chat wizard on an FB Channel to invite additional internal users into the Odoo Discuss channel without removing the current agent. All agents can then view and participate in the conversation.

How does CRM Lead creation work?

Click Create Lead on any FB Channel. The system generates a crm.lead with the customer's contact info, full chat history (last 50 messages), UTM source set to Instagram / Chat, and the assigned agent pre-filled. Duplicate leads for the same active conversation are blocked automatically.

Are Instagram contacts automatically created?

Yes. When a new customer messages your page for the first time, the module automatically fetches their first and last name and creates a new contact in Odoo. This contact is securely linked to their Instagram profile so all future messages are properly tracked.

Does the module track message delivery and read status?

Yes. The module fully supports message tracking. Outgoing messages show a clear status updating from sent → delivered → read, giving your agents complete visibility on whether a customer has received and opened their message.

What does the Analytics Dashboard show?

The dashboard (Today / Week / Month) shows: Total Conversations, Active Chats, Window Expiring/Expired, Messages, Leads Created, a monthly incoming/outgoing bar chart, a message type donut chart (text, image, video…), and an Agent Performance table with chats, messages, leads, and avg. response time per agent.

Book a Demo or Watch Instagram Messenger Integration in Action

Schedule a live walkthrough with our team or explore the Instagram Messenger integration demo video.

Watch Demo Video

See the full Messenger workflow, from Meta App setup and webhook configuration to live chat management inside Odoo Discuss.

Schedule a Meeting

Talk to our experts about your Instagram Messenger setup, multi-page configuration, and the best customer support workflow for your team.

Scan and Connect with echoBitz

Book a meeting, start a WhatsApp conversation, or reach us by email from one simple visual card. It is the fastest way to move from curiosity to a live HubSpot Integration discussion.

Meeting WhatsApp Email

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Support & Maintenance

Enjoy peace of mind with our reliable support, updates, and bug fixing services.

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View All Modules Apps on Odoo App Store

Ready to transform your customer support operations with our Instagram Messenger Integration?

Install our Instagram Messenger module, connect your Meta App, and start managing all your page conversations, media sharing, and CRM lead generation efficiently—all within Odoo Discuss.

Get Support Schedule a Demo Visit Our Website

Odoo Certified Partner | info@echobitzit.com | www.echobitzit.com

Odoo Proprietary License v1.0

This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

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by depending on it, importing it and using its resources), but without copying
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compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

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