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Odoo Microsoft Universal Event Tracking

by
Odoo

$ 224.74

v 19.0 Third Party
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies
Lines of code 2562
Technical Name website_sale_bing_tag
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-microsoft-uet-tag-events-329
Versions 18.0 19.0
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Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies • Website (website)
• Discuss (mail)
• eCommerce (website_sale)
• Invoicing (account)
Community Apps Dependencies
Lines of code 2562
Technical Name website_sale_bing_tag
LicenseOPL-1
Websitehttps://garazd.biz/shop/odoo-microsoft-uet-tag-events-329
Versions 18.0 19.0
Enterprise
Community

Microsoft UET Tag integration to track eCommerce events with Enhanced Conversions

Microsoft Universal Event Tracking (UET) is a Microsoft Advertising technology that enables tracking user actions on a website using a dedicated tracking tag. The collected data is sent to Microsoft Advertising and used for conversion tracking, audience targeting, remarketing, and automated bidding strategies, helping improve the effectiveness of advertising campaigns.

The Odoo Microsoft Universal Event Tracking app enables integration of the Microsoft UET tag into your Odoo eCommerce website. It sends data about user interactions with the website to Microsoft Advertising. The solution includes configuring cookie consent and enabling enhanced conversions.

Easy-to-install

Integrate in minutes

Multi

Multi-Website support

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ACTIVATION COOKIES SETTINGS ADDING SERVICE LOGS ENHANCED CONVERSIONS ADVANCED SETTINGS TESTING

Activation

After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:

Cookie Consent Settings

In the website settings, enable the Cookie Bar to allow your website visitors to consent to Microsoft cookies. Without the Cookie Bar, consent for Microsoft cookies is granted by default:

Deactivate the Block tracking 3rd-party services feature when choosing the Cookie Bar, otherwise, website tracking will be disabled.

To change the defaults, enable the Microsoft UET Tag - Consent is Revoked (by default) option:

Adding a Tracking Service

Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service for your Odoo website:

Firstly, fill in the following fields in the new tracking service:

  • Specify a Website (if multiple websites are used)
  • Select the service Type as Microsoft UET
  • Paste your Microsoft Universal Event Tracking Tag ID into the Key field

Then, specify the type of identifier for the products and which product category is provided to Microsoft Ads:

If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

The next option is the Lead Value on the Options tab:

It is the monetary value of the Lead Generation event and should be set based on your estimate.

Tracking Logs

The solution includes an internal logging feature. To activate it, enable the Internal Logs option:

To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form:

The list of internal tracking events:

Enhanced Conversions

Enhanced conversions help optimize your advertisements by providing Microsoft with additional user data. Open the Advanced Matching tab and click Enable allowed, which enables all available options for this tracking service:

Select the Hashed checkboxes next to the enabled options to ensure customer data is protected with hashing in accordance with Microsoft requirements.

Use the Sale Order Partner value for the customer data, as it provides more user details in case you allow guest checkouts without registration:

Additional Settings

The Microsoft Universal Event Tracking solution also includes additional settings available in Developer Mode.

Product Identifier

The app uses the product ID field as the product's unique identifier. In case you require using a different value, activate the Developer Mode, and, on the Technical tab, specify a different product field that contains the desired identifier:

The specified product field should provide non-empty values and be unique for each product. Otherwise, the product tracking data can be unusable.

Exclude Delivery

The next setting available for tracking services is Exclude Delivery. When this option is enabled, delivery lines from sales orders are not included in tracking data and are not sent to Microsoft:

Testing

For testing, it is necessary to log out of Odoo or use a different browser, as website tracking is disabled for internal Odoo users.

Testing with Microsoft Advertising

Testing the UET tag in Microsoft Advertising:

  • 01
    Sign in to your Microsoft Advertising account
  • 02
    Go to Conversions — UET Tag
  • 03
    Open your tag and switch to the Test your tag tab
  • 04
    Paste your Odoo Website URL into the field
  • 05
    Click the Open website URL button

    • In the opened window, perform several actions on your website and then return to Microsoft Advertising to view the list of recorded activities:

    Testing with Browser Extension

    To ensure that the UET tag works properly, use the browser extension UET Tag Helper:

    Install the extension on Google Chrome by this link: https://chromewebstore.google.com/detail/uet-tag-helper-by-microso/naijndjklgmffmpembnkfbcjbognokbf

    Install the extension on Microsoft Edge by this link: https://microsoftedge.microsoft.com/addons/detail/uet-tag-helper-by-micros/nmcihgehpmokipeigjpeckphhdejjpbf

    Result

    In Microsoft Advertising, the list of tracked events is available on the tag page in Conversions - UET Tag:

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