Perform the following steps to obtain a Pixel ID before adding the JS script to the website:

• 01
  Log in to the Meta Ads Manager account
• 02
  Navigate to Events Manager — Integrations — Meta Pixel


• 03
  Select an existing dataset or create a new one in the pop-up window
• 04
  Select the Add Meta Pixel code to website yourself option
• 05
  Skip the next steps by clicking Next

Navigate to the Datasets section and copy the Dataset ID:

After installing the module, go to the website settings and enable the Activate Tracking option in the Enhanced Website Tracking section. To test your website tracking and view tracking events in the browser console, temporarily enable the Debug Logging feature:

The module includes a cookie consent management feature for Meta Pixel, which integrates with the native Odoo cookie bar. To use this feature, enable the Cookies Bar:

By default, all Meta cookie consents are granted. To change this and revoke default consent for website visitors, enable the Facebook Pixel — Consent is Revoked (by default) option. Once enabled, Meta cookie consent is granted after a visitor clicks I agree and is revoked if the visitor clicks Only essentials.

To send eCommerce events to Meta Ads Manager, first add and configure a tracking service for your Odoo website.

Adding a Tracking Service

Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service:

Firstly, fill in the following fields in the new tracking service:

• Specify a Website (if using multiple websites)
• Select Facebook Pixel as the service Type
• Paste your Pixel ID into the Key field

Then, specify the type of product identifier and product category sent to Meta Ads Manager:

If products have attributes and variants, choose Product Variant ID in the Item Type field; otherwise, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

The next option is the Lead Value on the Options tab:

This field represents the monetary value of a lead generation, based on estimated evaluations.

Tracking Logs

The solution includes an internal logging feature. To activate it, enable the Internal Logs option:

To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form:

The list of internal tracking events:

The Advanced Matching feature optimizes your Meta ads by providing user data to Facebook. Enable Advanced Matching for Pixel events in both Meta Ads Manager and Odoo.

Activation in Meta Ads Manager

Navigate to Meta Ads Manager, open the Datasets menu, and select the Settings tab for your dataset:

Enable the Automatic website matching option and specify which customer information to share with Facebook.

Activation in Odoo

Return to Odoo and open the Advanced Matching tab in the Facebook tracking service. Replicate the settings for the user data sends to Facebook:

The module hashes customer information to comply with Meta requirements and sends it along with product tracking data to improve performance efficiency.

Customer Data Source

Use the Sales Order Partner value for Customer Data Source, as it provides more user details if visitors check out as guests without registration:

The module includes additional settings available in Developer Mode.

Product Identifier

The solution uses the Product ID field as a unique product identifier. To use a different value, specify another product field containing the desired identifier on the Technical tab:

The specified product field should provide non-empty values and remain unique for each product. Otherwise, the tracking data for this product becomes unusable.

Purchase on Portal

To track portal purchases, enable the Track Purchase on Portal option:

Exclude Delivery

The next available setting for tracking services is Exclude Delivery. When enabled, the service excludes delivery lines from sales orders in tracking data transmissions:

Exclude Rewards

To exclude reward order lines from tracking data, enable the Exclude Reward option:

Add to Cart

By default, the module tracks the actual addition of a product to the cart. To track the event upon clicking the button without waiting for the actual addition to the cart, perform the following steps:

• Navigate to Website — Configuration — Websites
• Open the website on the Enhanced Tracking tab
• Enable the Add to Cart on Click option

Tracking the actual addition might fail if third-party modules modify the logic. In this case, this option allows for event tracking by binding it to button selectors used in native Odoo website templates.

Purchase

To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:

This option only affects the event transmission through the tracking service; the internal log records the event regardless.

If business logic considers an order with a Pending payment status as a purchase, enable the Track Pending Purchases too option as well.

For testing, log out of Odoo or use a different browser, as website tracking does not work for internal Odoo users.

Perform the following steps to verify the Meta Pixel integration:

• 01
  Log in to your Meta Ads Manager account
• 02
  Open your dataset and select the Test Events tab
• 03
  Select Website from the channel list
• 04
  Paste your website URL into the field within the Confirm your website's events are set up correctly section
• 05
  Click the Test Events button

This action opens your Odoo website in a new tab. Perform a few actions on the site, such as viewing a product page or adding an item to the cart. Then, return to Meta Ads Manager; the completed events should appear in the list: