Odoo Google Analytics 4 eCommerce Tracking
by Garazd Creation https://garazd.biz/shop/odoo-google-analytics-4-app-21$ 149.96
Optimize your online store's performance with Odoo Google Analytics 4 eCommerce Tracking
Google Analytics 4 (GA4) is a modern web analytics platform that helps businesses track website visitor behavior and analyze customer interactions in detail. Intelligent algorithms collect high-quality cross-device data, helping businesses evaluate marketing performance and make data-driven decisions to increase sales.
The Odoo Google Analytics 4 eCommerce module simplifies and automates the integration between your Odoo eCommerce website and Google Analytics. The solution accurately sends all key eCommerce events, from product views and add-to-cart actions to successful purchases and payments. As a result, businesses receive a ready-to-use sales monitoring tool without the need to configure complex tracking code on the website manually.
Product Team
Developed and maintained by a product company with a specialized focus
Multi-Tags
Support multiple tags on one website
Support
Free 1-year support, assistance, and bug-fixing
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Demo & Test. Click on the "Live Preview" button
Why choose this module
Key benefits that make this solution reliable, scalable, and easy to use
Google Consent Mode v2
Complete support of Google Consent Mode V2 for Google Tag scripts
eCommerce Events
Track every visitor action on the eCommerce website, including product views, add-to-cart actions, purchases, and more
Tracking Logs
Use internal logs to analyze and monitor visitor actions on your website
Enhanced Conversions
Optimize advertising campaigns by providing user data. Track and analyze customer behavior to improve conversions and sales
Purchase Event
Configure tracking of the Purchase event depending on the payment status to meet your business requirements
Debug Mode
Test integration quickly and easily in debug mode
Activation
After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:
Google Consent Mode V2
This app includes the Google Consent Mode V2 implementation. You can add default values for Google consents and manage them for different regions and countries. After activation, Google Consent Mode works with the standard Odoo cookie bar, granting or denying consent for Google.
Configuration
Adding a Tracking Service
Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service.
Firstly, fill in the following fields in the new tracking service:
- Specify a Website (if using multiple websites)
- Select the service Type as Google Analytics 4
- Paste your GA4 Measurement ID into the Key field
Then, specify the type of identifier for the products and which product category is provided to Google:
If products have attributes and variants, choose Product Variant ID in the Item Type field; otherwise, select Product Template ID.
Select the desired Category Type: an eCommerce Public Category or an internal Product Category.
The next option is the Lead Value on the Options tab.
This field represents the monetary value of a lead generation, based on estimated evaluations.
Tracking Logs
The module includes an internal logging feature. To activate it, enable the Internal Logs option.
To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form.
The list of internal tracking events.
User-provided Data
Enhanced conversions help optimize your advertisements by providing Google with additional user data. Open the Advanced Matching tab and click Allow Enhanced Conversions, which enables all available options for this tracking service.
Review the options and leave enabled the user-provided data that should be sent to Google.
Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration.
Advanced Settings
The module includes additional settings available in Developer Mode.
Product Identifier
The module uses the Product ID field as a unique product identifier. To use a different value, specify another product field containing the desired identifier on the Technical tab:
Purchase on Portal
To track portal purchases, enable the Track Purchase on Portal option:
Exclude Delivery
The next available setting for tracking services is Exclude Delivery. When enabled, the service excludes delivery lines from sales orders in tracking data transmissions:
Exclude Rewards
To exclude reward order lines from tracking data, enable the Exclude Reward option:
Add to Cart
By default, the module tracks the actual addition of a product to the cart. To track the event upon clicking the button without waiting for the actual addition to the cart, perform the following steps:
- Navigate to Website — Configuration — Websites
- Open the website on the Enhanced Tracking tab
- Enable the Add to Cart on Click option
Purchase
To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:
If business logic considers an order with a Pending payment status as a purchase, enable the Track Pending Purchases too option as well.
Google First-party Mode
Google First-party Mode allows configuring Google tags on your Odoo website to load scripts from your tagging servers or CDN instead of Google's:
The app allows specifying a custom URL for Google Tag Serving. Open the website settings and, in the Tracking and SEO section, change the Tag Serving URL:
After saving the settings, sign out of Odoo and open the page source of your website to review the result:
To restore the default Google tag URL, click the button on the right:
Testing
To test your Google Analytics 4 script, use the Debug Mode feature. Enable this option in your GA4 tracking service options:
Now open Google Analytics 4, go to the Admin menu, and in the Data display section, open DebugView. All tracking events from your website appear in this window in near real time:
App Comparison
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Choose the solution that best fits your business needs |
Global Site Tag (gtag.js) is now the Google Tag
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Google Analytics 4 eCommerce
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GA Measurement Protocol
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website_google_analytics_4
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website_sale_google_analytics_4
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website_sale_google_analytics_api
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Adding a Tag to All Webpages
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Page View Event Tracking
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Support for Google Consent Mode
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eCommerce Event Tracking
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Sending Product Data
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Sending User-Provided Data
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Sending Data When the Script Tag is Blocked
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Server-side Integration Via the Measurement Protocol
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Full Price
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0.0
€
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130.0
€
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245.0
€
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Upgrade Price
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115.0
€
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Add-ons
You can extend the Odoo Google Analytics 4 eCommerce module with solutions tailored to your business goals and the specific Google services you use:
- Odoo Google Tag Manager Enhanced Conversions
- Odoo Google Ads Conversion Tracking
- Odoo Google Analytics Measurement Protocol
Google Tag Manager Enhanced Conversions
Use this module if you manage tags via Google Tag Manager. It allows you to use a single DataLayer for Google Ads, Google Analytics, Meta, Microsoft Ads, and other platforms that support GTM.
Google Ads Conversion Tracking
Choose this module if you need to set up Google Ads conversion tracking without using Google Tag Manager. It integrates directly via Google Tag and supports Enhanced Conversions.
Google Analytics Measurement Protocol
Use this module to send events to Google Analytics 4 directly from the Odoo server. Server-side tracking minimizes data loss from ad blockers, JavaScript errors, or premature page closures while enabling you to track server-side business events.
Related Modules
Garazd Creation
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specialize in customized solutions for Odoo, where we are experts
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ranks in the TOP-10
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Our Expertise
Official Odoo Partner
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With Odoo since 2014
Effective solutions for the global market
Creating
high-quality, flexible and reliable business solutions
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timely support for users of our modules
Having
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- Module version: 19.0.1.1.0
- Copyrights: Module design is reserved. Unauthorized copying or redistribution of the design is prohibited. Copyright © Garazd Creation
Changelog
19.0.1.1.0 2026-05-21
- Implement user-provided data collection for the first-party GA4 data.
- Add the "view_cart" tracking event.
19.0.1.0.5 2026-04-20
- Add option to skip reward lines when preparing tracking data from sale order.
19.0.1.0.4 2026-02-18
- Fix string value formatting.
19.0.1.0.3 2026-02-03
- Add the "shipping" tracking parameter for the Purchase event.
- Improve the Google Tag serving URL logic for multiple company environment.
19.0.1.0.2 2025-12-29
- Add method to get a list of allowed settings for Google user data.
19.0.1.0.1 2025-10-15
19.0.1.0.0 2025-10-11
- Migration from 18.0.
FAQ
Do you provide assistance with this Odoo app installation?
Why are some tracking events logged in Odoo but not collected by Google?
| Availability |
Odoo Online
Odoo.sh
On Premise
|
| Odoo Apps Dependencies |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies | Show |
| Lines of code | 3289 |
| Technical Name |
website_sale_google_analytics_4 |
| License | OPL-1 |
| Website | https://garazd.biz/shop/odoo-google-analytics-4-app-21 |
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Works well and good support!
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