Odoo Facebook Pixel Tracking | Facebook Pixel Integration in Odoo

by
Odoo

102.82

v 14.0 Third Party 96
Live Preview
Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 1563
Technical Name website_sale_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz/odoo-website-tracking
Versions 14.0 15.0 17.0 16.0 12.0 13.0
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Availability
Odoo Online
Odoo.sh
On Premise
Odoo Apps Dependencies Website (website)
Discuss (mail)
eCommerce (website_sale)
Invoicing (account)
Community Apps Dependencies
Lines of code 1563
Technical Name website_sale_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz/odoo-website-tracking
Versions 14.0 15.0 17.0 16.0 12.0 13.0
  • Community
  • Enterprise
Enterprise Community

Improve your Odoo website analytics by Facebook Pixel tracking, collect data to run Facebook Ad Campaigns

Description

Facebook Pixel is an analytical tool which provides collecting data about various actions taken by the visitors in Odoo website. What is Odoo Facebook Pixel, it is a JS script that is added to all pages of the Odoo website. The script sends tracking data about website visitor's activity to Facebook. This analytic data can be used to analyze the behavior of your customers in the eCommerce store, as well as to launch Ad Campaigns in Facebook and Instagram.

With this app, you can add and configure a Facebook Ad Pixel on your website, collect website analytics in Odoo and send events data to Facebook Ads Manager. These operations are automated, so the Facebook Pixel integration will go smoothly and won't require any developer time.

The module uses an approach when you do not need to configure setting up events with Event Setup Tool on the Facebook Events Manager side. Just add a Facebook Pixel ID in a pixel tracking service on Odoo side, and the Facebook standard events with the detailed product information will be sent to Facebook. Events are analyzed on Facebook Events Manager and allow determining conversions and defining audiences.

Key features

Multiple Pixels

One of the main features of this solution is supporting of multiple tracker adding, so you can activate and configure several Facebook Ad Pixel for each Odoo website in your system.

Internal Logging

The second feature provides internal logging of the Facebook Pixel tracking events, thereby this data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.

Advanced Matching

In addition to the above features, you will be able to activate and configure Advanced Matching for this Facebook Pixel integration. Customer information, that will be added to tracking events, will help to provide relevant ads through Facebook Ads Manager.

Using one of our tracking solutions, you get a professional tool to promote your products and services on Facebook and Instagram. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by a Facebook Catalog and Instagram Shopping app.

Benefits
Multiple Pixels

Connect the necessary number of pixels for each Odoo website

Internal Logging

Log tracking events of website visitors in Odoo

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 14.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Configuration
Adding a tracking service

Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Facebook Pixel tracking - add a tracking service in 14.0
  • Specify a website (if you have a multi-website environment).
  • Select the service type "Facebook Pixel".
  • Fill in your Facebook Pixel ID.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Odoo Facebook Pixel tracking - internal logging in 14.0
Advanced matching

Enabling Advanced Matching for Facebook Pixel events should be done on both sides, in Facebook Events Manager and in Odoo.

Open the "Data Sources" section in Facebook Events Manager and activate the "Automatic Website Matching" option on the pixel's "Settings" tab. Then, specify what kind of customer information will be shared with Facebook.

Meta Pixel Advanced Matching settings for Odoo

Repeat the related settings in Odoo, you can perform it on the "Advanced Matching" tab of the tracking service.

Odoo Facebook Pixel tracking with Advanced Matching in 14.0
Testing
Testing by the Chrome extension

You can easily test the Odoo Facebook Pixel integration via the Chrome extension "Meta Pixel Helper".

Odoo 14.0 Facebook Pixel eCommerce

Download it by this link: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Found out the testing details in our YouTube manual.

Testing Particularities

As the Meta Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the Meta Pixel script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Pixel script.
Monitoring events tracking
Monitor your website tracking on Facebook Events Manager to get analytics and get informed about performance and issues.
Odoo Facebook Pixel tracking events monitoring for 14.0
Contact Us
Support, customizations, and development
https://garazd.biz/contactus
Our expertise
Odoo Learning Partner
OCA Member
With Odoo since 2014
Over 10,000 app downloads and purchases
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Version: 14.0.2.2.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 14.0.2.2.0 2024-02-05
    • Add the "eventID" param to tracking data that is sent by JS script.
    • Improve advanced matching - add new params.
    • Improve customer tracking data.
  • 14.0.2.1.0 2023-07-28
    • Improve setting of Privacy URL logic.
  • 14.0.2.0.0 2023-06-17
    • Implement a new generation of website tracking logic.
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