eCommerce Facebook Pixel

by
Odoo

69.50

v 14.0 Third Party 26
Live Preview
Required Apps eCommerce (website_sale)
CRM (crm)
Website (website)
Invoicing (account)
Included Dependencies
Lines of code 1278
Technical Name website_sale_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz
Also available in version v 12.0 v 13.0
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Required Apps eCommerce (website_sale)
CRM (crm)
Website (website)
Invoicing (account)
Included Dependencies
Lines of code 1278
Technical Name website_sale_facebook_pixel
LicenseOPL-1
Websitehttps://garazd.biz
Also available in version v 12.0 v 13.0

eCommerce Facebook Pixel

Track customer activities with Facebook Pixel events on product or category website pages.

Module Features

Simply configurable from Odoo
Adds pixel events ViewContent, Search, AddToCart, InitiateCheckout, AddPaymentInfo and Purchase
Use automatic or custom properties for events
Includes the modules: Website Facebook Pixel, Facebook Pixel Events

The event ViewContent

To activate the Facebook Pixel event ViewContent:

  • Go to the Website - Facebook - Quick Setup menu.
  • Select the website if you use multi-website in your Odoo.
  • Activate the standard event ViewContent.
Odoo 14.0 the Facebook Pixel event ViewContent configuration on website

The event ViewContent code activates when someone visits a product web page's URL.

In automatic mode the event has the following properties:

  • content_type: product
  • content_name: the product name
  • content_category: the product website category name
  • content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • value: the product template sale price
  • currency: the website default currency
Odoo 14.0 Facebook Pixel event AddToCart on the product page

The event Search

To activate the Facebook Pixel event Search:

  • Go to the Website - Facebook - Quick Setup menu.
  • Select the website if you use multi-website in your Odoo.
  • Activate the standard event Search.
Odoo 14.0 the Facebook Pixel event Search configuration on website

The event Search code activates on the product search results webpage when someone has made product search.

In automatic mode the event has the following properties:

  • search_string: entered search string
  • content_type: product
  • content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • currency: the website default currency
Odoo 14.0 Facebook Pixel event Search on the product page

The event AddToCart

To activate the Facebook Pixel event AddToCart:

  • Go to the Website - Facebook - Quick Setup menu.
  • Activate the standard event AddToCart.
Odoo 14.0 Facebook Pixel event AddToCart configuration on website

The event AddToCart code will be added on the product page. It will be fired on the clicking button Add to cart.

In automatic mode the event has the following properties:

  • content_type: product
  • content_name: the product name
  • content_category: the product website category name
  • content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • value: the product template sale price
  • currency: the website default currency
Odoo 14.0 Facebook Pixel event AddToCart on the product page

The module also adds the event AddToCart to the webpage /shop (product list). To enable this feature activate the option Add to Cart in the Customize website menu.

Odoo 14.0 enable option Add to Cart on a products webpage

The event InitiateCheckout

To activate the Facebook Pixel event InitiateCheckout:

  • Go to the Website - Facebook - Quick Setup menu.
  • Activate the standard event InitiateCheckout.
Odoo 14.0 Facebook Pixel event InitiateCheckout configuration on website

The event InitiateCheckout code will be added on the Cart page. It will be fired on the clicking button Process Checkout.

In automatic mode the event has the following properties:

  • content_type: product
  • content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • contents: list of value pairs of product template (or product variant) id and product quantity
  • value: the total amount of products in the Cart
  • currency: the default pricelist currency
  • num_items: number of product lines in the Cart
Odoo 14.0 Facebook Pixel event InitiateCheckout on the Cart page

The event AddPaymentInfo

To activate the Facebook Pixel event AddPaymentInfo:

  • Go to the Website - Facebook - Quick Setup menu.
  • Activate the standard event Add Payment Info.
Odoo 14.0 the Facebook Pixel event AddPaymentInfo configuration on website

The event AddPaymentInfo code activates when payment information is added and the visitor clicks the Next button on the billing address webpage.

In automatic mode the event has the following properties:

  • value: the order total amount
  • currency: the order pricelist currency
  • content_type: product
  • content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • contents: list of value pairs of product template (or product variant) id and product quantity
Odoo 14.0 the Facebook Pixel event AddPaymentInfo on the checkout web page

The event Purchase

To activate the Facebook Pixel event Purchase:

  • Go to the Website - Facebook - Quick Setup menu.
  • Activate the standard event Purchase.
Odoo 14.0 Facebook Pixel event Purchase configuration on website

The event Purchase code will be added on the Confirmation page. It will be activated on the visiting the final page of the checkout process.

In automatic mode the event has the following properties:

  • value: the total amount of a Sale Order
  • currency: the Sale Order pricelist currency
  • num_items: number of product lines in the Sale Order
  • content_type: product
  • content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
  • contents: list of value pairs of product template (or product variant) id and ordered quantity
Odoo 14.0 Facebook Pixel event Purchase on the confirmation page

Product IDs in parameters

You can choose what ids do you want to send by Facebook Pixel in the parameters content_ids and contents: product templates or product variants.

Select the value Product Template ID to send product templates ids or Product ID for product variant ids.

Odoo False.0 eCommerce Facebook Pixel choose type of product ids

Advantages

Add Pixel

Activates with a wizard in one window

Multi

Multi-Website support

Try me

Demo & Test. Click on Live Preview

Support

Free 30 days support and 180 days bug-fixing

Watch the Video Tutorial

Additional Information

  • Create and install a Facebook pixel: https://www.facebook.com/business/help/952192354843755
  • Specifications for Facebook pixel standard events: https://www.facebook.com/business/help/402791146561655
  • Set the value and currency of your Facebook pixel standard event: https://www.facebook.com/business/help/392174274295227
  • How do I confirm that my Facebook pixel is working? https://www.facebook.com/business/help/218844828315224

Support, customizations, and development

Contact us:

support@garazd.biz

https://garazd.biz/contactus

Version: 14.0.1.0.5

Changelog

14.0.1.0.5 2021-04-07

  • Add parameters content_ids, currency to the event Search.

14.0.1.0.4 2021-03-24

  • Add parameters content_ids and contents to the event InitiateCheckout.
  • Add a option that determines which IDs to use in the content_ids and contents pixel event parameters: product template or product.

14.0.1.0.3 2021-03-16

  • Improve the events AddToCart, AddPaymentInfo, Purchase parameters.
  • Add the event AddToCart to the product list (the url: /shop).

14.0.1.0.2 2021-01-17

  • Change price.

14.0.1.0.1 2020-12-18

  • Add the property content_category to the event ViewContent.
  • Add the properties content_category and content_type to the event AddToCart.
  • Added settings for automatic properties. User can select what will be inserted in the content_ids property: product template id or name.

14.0.1.0.0 2020-11-01

  • Migration to the version 14.0
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